本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
案例简介:
案例简介:
Refuge: #TheNakedThreat by AMV BBDO
案例简介:
Refuge: #TheNakedThreat by AMV BBDO
案例简介:
暂无简介
Refuge: #TheNakedThreat by AMV BBDO
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Refuge, the anti-domestic abuse charity, has teamed up with Cosmopolitan and Love Island alumnus Zara McDermott, to lobby the government to make it illegal to threaten to share explicit images of someone, backed with a campaign created by AMV BBDO.Although it is illegal to share explicit images of someone without permission, at the moment there is no law against threatening to do so. Refuge says this is exploited by abusive partners, who use it to coerce their partners into acting against their will.The creative for #TheNakedThreat draws parallels between messages saying explicit images will be made public and traditional ransom notes – which are illegal. AMV BBDO drew on real messages received by domestic abuse victims, particularly the testimonial of Natasha Saunders, whose ex-husband is now serving a 12-year jail sentence.The creative runs initially as an innovative hack of Cosmopolitan’s Instagram stories from 3pm on 24 September, with audiences being called on to sign a letter addressed to ministers saying they support a change in the law. In addition, Zara McDermott, a victim of image-based abuse herself, will appear on a mobile billboard featuring the chilling ransom note to the Houses of Parliament.CreditsProject: The Naked ThreatClient: RefugeDirector of Communications and External Relations: Lisa KingCreative Agency: AMV BBDOExecutive Creative Director: Nick Hulley, Nadja LossgottCreative: Jack SmedleyCreative: George Hackforth-JonesDesigner: Mario KerkstraAgency Account Team: Anna CovellAgency Producer: Laura GrahamProject Manager: Daniela LoccissanoAgency Planner: Margaux RevolProduction Company: Black Kite Studios/Ashley Tyas & Michael HumphreyAMV Interactive: Rhiannon BlackProduction Co/Producer: Hannah RuddlestonPost-production Company: Black Kite StudiosAudio Post-production: String & Tins
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息