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退休菜鸟
案例简介:约翰 · 汉考克退休后正在寻找一种方法来接触更年轻的人群。幸运的是,美国职业棒球大联盟传奇人物大卫 · “大爸爸” 奥尔蒂斯即将退休。所以,我们创造了 “退休新秀”,这是一个生活在社交频道上的视频系列,大卫 · 奥尔蒂斯问他的粉丝军团,既然他退休了,他应该如何度过他的时光。
退休菜鸟
案例简介:John Hancock Retirement was looking for a way to reach a younger demographic. As luck would have it, Major League Baseball legend, David “Big Papi” Ortiz, was retiring. So, we created “The Retirement Rookie,” a video series that lived on social channels where David Ortiz asked his legion of fans how he should spend his time now that he was retired.
Retirement Rookie
案例简介:约翰 · 汉考克退休后正在寻找一种方法来接触更年轻的人群。幸运的是,美国职业棒球大联盟传奇人物大卫 · “大爸爸” 奥尔蒂斯即将退休。所以,我们创造了 “退休新秀”,这是一个生活在社交频道上的视频系列,大卫 · 奥尔蒂斯问他的粉丝军团,既然他退休了,他应该如何度过他的时光。
Retirement Rookie
案例简介:John Hancock Retirement was looking for a way to reach a younger demographic. As luck would have it, Major League Baseball legend, David “Big Papi” Ortiz, was retiring. So, we created “The Retirement Rookie,” a video series that lived on social channels where David Ortiz asked his legion of fans how he should spend his time now that he was retired.
退休菜鸟
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Retirement Rookie
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基本信息
- 广告品牌: John Hancock
- 发布日期: 2019-01-12
- 行业领域: 生活服务
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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