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吉米 · 迪恩 (Jimmy Dean) 诞辰50周年
案例简介:对于美国来说,1969是重要的一年,但人们几乎不知道,这是早餐更大的一年。为了庆祝这一点,奥美芝加哥全年劫持了其他更著名的50人,以提醒所有人吉米 · 迪恩也在那里。重新制作了两个最大周年纪念日的标志性照片,以扩展场景,并在那些令人惊叹的时刻让某人真正吃掉吉米 · 迪恩。从NASA控制终端到伍德斯托克舞台的所有东西都是手工建造的,符合原件的确切规格。最终的价差在《时代》和《滚石》杂志上进行了介绍。
吉米 · 迪恩 (Jimmy Dean) 诞辰50周年
案例简介:1969 was a big year for America, but little did people know, it was an even bigger year for breakfast. To celebrate that, Ogilvy Chicago hijacked other, much more famous 50ths throughout the year to remind everyone that Jimmy Dean was there too. Iconic photos of the two biggest anniversaries were recreated, in order to extend the scenes and have someone actually eating Jimmy Dean during those amazing moments. Everything from the NASA control terminals to the Woodstock stage was built by hand to the exact specifications of the originals. The final spreads were featured in TIME and Rolling Stone magazine.
Jimmy Dean's 50th Anniversary
案例简介:对于美国来说,1969是重要的一年,但人们几乎不知道,这是早餐更大的一年。为了庆祝这一点,奥美芝加哥全年劫持了其他更著名的50人,以提醒所有人吉米 · 迪恩也在那里。重新制作了两个最大周年纪念日的标志性照片,以扩展场景,并在那些令人惊叹的时刻让某人真正吃掉吉米 · 迪恩。从NASA控制终端到伍德斯托克舞台的所有东西都是手工建造的,符合原件的确切规格。最终的价差在《时代》和《滚石》杂志上进行了介绍。
Jimmy Dean's 50th Anniversary
案例简介:1969 was a big year for America, but little did people know, it was an even bigger year for breakfast. To celebrate that, Ogilvy Chicago hijacked other, much more famous 50ths throughout the year to remind everyone that Jimmy Dean was there too. Iconic photos of the two biggest anniversaries were recreated, in order to extend the scenes and have someone actually eating Jimmy Dean during those amazing moments. Everything from the NASA control terminals to the Woodstock stage was built by hand to the exact specifications of the originals. The final spreads were featured in TIME and Rolling Stone magazine.
吉米 · 迪恩 (Jimmy Dean) 诞辰50周年
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Jimmy Dean's 50th Anniversary
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