本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
古斯多: 烹饪入门
案例简介:
古斯多: 烹饪入门
案例简介:
Gousto: Cookstarter
案例简介:
Gousto: Cookstarter
案例简介:
古斯多: 烹饪入门
暂无简介
Gousto: Cookstarter
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Independent restaurants across the UK are the lifeblood of the UK's diverse and vibrant food culture. With so many of them at risk of closure due to the impact of the ongoing pandemic, today, Gousto, the UK’s leading recipe box provider is launching Cookstarter, a campaign designed to provide support to independent restaurants.Cookstarter will see five independent restaurants, nominated by the public, receive £10,000 funding each, as well as a year-long programme of business coaching support spanningmarketing, finance, HR, SEO and social media. The programme will be delivered by a dedicated Board of Mentors at Gousto, put together by founder and CEO, Timo Boldt.The Cookstarter campaign will also see the chefs of the five independent restaurants team up with Gousto’s recipe development team to co-create a recipe inspired by the restaurant’s menu. These recipes will be available to all Gousto customers in the UK, allowing the public to recreate the dishes at home and thereby widening the customer base and awareness of the restaurants.Gousto subscribers who order a Cookstarter recipe will also be able to tip the restaurant’s teams through the cashless tipping solution TiPJAR, a digital tipping service. Gousto will also be encouraging donations to Hospitality Action, a charity that supports all workers in the hospitality sector.To rally the public to participate during the nationwide search, Gousto has enlisted its long term brand ambassador and the nation’s PE teacher Joe Wicks MBE, along with chef and Chef and restaurateur Gizzi Erskine and comedian and foodie, Katherine Ryan. The trio will encourage Brits to nominate their favourite independent restaurants before 7 February. Independent restaurants are also encouraged to self-nominate during the search.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息