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包裹救援
案例简介：年底对Spotify用户来说意味着一件事: 包装。听众发现他们最受欢迎的歌曲和播客的年度活动。但是有些人注意到他们的数据有一些差异。与家人分享账户影响了他们的结果，留下了由爸爸摇滚和小鲨鱼主导的包装卡片。因此，Spotify Premium通过寻找受影响的听众并以超个性化的道歉笔记进行现场回应，提供免费的Spotify Premium家庭，并节省未来包装的卡片和在线声誉来拯救。回复在24小时内收到 + 100,000次印象。
包裹救援
案例简介：End of year means one thing to Spotify users: Wrapped. The annual event where listeners discover their most-streamed songs and podcasts. But some noticed a few discrepancies in their data. Sharing an account with family members had impacted their results, leaving Wrapped cards dominated by dad rock and baby sharks. So Spotify Premium came to the rescue by finding impacted listeners and responding live with hyper-personalised apology notes, offering free Spotify Premium Family, and saving future Wrapped cards and online reputations. The responses received +100,000 impressions within 24 hours.
Wrapped Rescue
案例简介：年底对Spotify用户来说意味着一件事: 包装。听众发现他们最受欢迎的歌曲和播客的年度活动。但是有些人注意到他们的数据有一些差异。与家人分享账户影响了他们的结果，留下了由爸爸摇滚和小鲨鱼主导的包装卡片。因此，Spotify Premium通过寻找受影响的听众并以超个性化的道歉笔记进行现场回应，提供免费的Spotify Premium家庭，并节省未来包装的卡片和在线声誉来拯救。回复在24小时内收到 + 100,000次印象。
Wrapped Rescue
案例简介：End of year means one thing to Spotify users: Wrapped. The annual event where listeners discover their most-streamed songs and podcasts. But some noticed a few discrepancies in their data. Sharing an account with family members had impacted their results, leaving Wrapped cards dominated by dad rock and baby sharks. So Spotify Premium came to the rescue by finding impacted listeners and responding live with hyper-personalised apology notes, offering free Spotify Premium Family, and saving future Wrapped cards and online reputations. The responses received +100,000 impressions within 24 hours.
包裹救援
暂无简介
Wrapped Rescue
暂无简介
基本信息
- 广告战役： #Spotify-网络-d997#
- 广告品牌： Spotify
- 发布日期： 2020
- 行业领域： 互联网服务
- 媒体类别： 海报/平面 , APP
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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