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像你以前那样听着
案例简介:Spotify希望在英国35至45岁难以捉摸且经常被遗忘的一代中增加考虑。研究表明,我们十几岁时听的音乐决定了我们成年后的音乐品味。那么,谁知道为什么要发起一场怀旧运动,聚焦于唤起观众对标志性曲目的个人记忆。这项工作在网上被广泛分享,在全球范围内获得了巨大的有机公关。它覆盖了超过65% 的观众,在这个人口统计中获得了5% 的增长,35 + 观众增长了10%。
像你以前那样听着
案例简介:Spotify was looking to increase consideration within the elusive, and often forgotten, generation of 35 to 45 year olds in the UK. Research showed that the music we listen to in our teenage years sets our musical taste as adults. So Who Wot Why created a nostalgia-fuelled campaign focused on evoking personal memories of the iconic tracks the audience grew up with. The work was shared widely online gaining enormous organic PR world-wide. It reached over 65% of the audience, gained a 5% increase in consideration within that demographic, and grew the 35+ audience by 10%.
Listen Like You Used To
案例简介:Spotify希望在英国35至45岁难以捉摸且经常被遗忘的一代中增加考虑。研究表明,我们十几岁时听的音乐决定了我们成年后的音乐品味。那么,谁知道为什么要发起一场怀旧运动,聚焦于唤起观众对标志性曲目的个人记忆。这项工作在网上被广泛分享,在全球范围内获得了巨大的有机公关。它覆盖了超过65% 的观众,在这个人口统计中获得了5% 的增长,35 + 观众增长了10%。
Listen Like You Used To
案例简介:Spotify was looking to increase consideration within the elusive, and often forgotten, generation of 35 to 45 year olds in the UK. Research showed that the music we listen to in our teenage years sets our musical taste as adults. So Who Wot Why created a nostalgia-fuelled campaign focused on evoking personal memories of the iconic tracks the audience grew up with. The work was shared widely online gaining enormous organic PR world-wide. It reached over 65% of the audience, gained a 5% increase in consideration within that demographic, and grew the 35+ audience by 10%.
像你以前那样听着
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Listen Like You Used To
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基本信息
- 广告战役: #Spotify-户外-cb27#
- 广告品牌: Spotify
- 发布日期: 2020
- 行业领域: 互联网服务 , 文娱/内容
- 媒体类别: 户外
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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