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没有标签，只有一颗心
案例简介：2020年全球大流行给我们带来了沉重打击，萨尔瓦多也不例外。餐馆和酒吧是经济受影响最大的地方之一，几个月内有多达25,000个工作岗位面临风险。Pilsener是ABInBev家族的一员，也是萨尔瓦多的第一大啤酒，决定以一种简单的方式提供帮助。Pilsener停止在其瓶子上打印标签，以将这笔钱转化为有需要的酒吧和餐馆的援助。这是Pilsener在114年来从未做过的事情，它是为了在经济重新开放的第二阶段支持1500多家企业，通过 “没有标签，只有一颗心” 的运动。我们装瓶了超过2500万种未贴标签的啤酒，并在全国范围内分发。这个想法使超市，附近商店，送货，便利店以及酒吧和餐馆的人们感到惊讶。萨尔瓦多奥美为Pilsener制作的电影广告，类别为: 酒精饮料。
没有标签，只有一颗心
案例简介：2020 hit us hard with a global pandemic and El Salvador was no exception. Restaurants and bars are one of the most economically affected, with up to 25,000 jobs at risk in a few months. Pilsener, part of the ABInBev family and the number one beer in El Salvador, decided to help in a simple way. Pilsener stopped printing the labels on its bottles to transform that money into aid for bars and restaurants that were in need. This was something Pilsener had never done before in it's 114 years, and it was done to support more than 1,500 businesses during the second phase of the economic reopening, through the campaign “No labels, only a heart”. We bottled more than 25 million unlabeled beers and distributed them nationwide. The idea surprised people in supermarkets, neighborhood stores, delivery, convenience stores and of course in bars and restaurants. Film advertisement created by Ogilvy, El Salvador for Pilsener, within the category: Alcoholic Drinks.
No labels, only a heart
案例简介：2020年全球大流行给我们带来了沉重打击，萨尔瓦多也不例外。餐馆和酒吧是经济受影响最大的地方之一，几个月内有多达25,000个工作岗位面临风险。Pilsener是ABInBev家族的一员，也是萨尔瓦多的第一大啤酒，决定以一种简单的方式提供帮助。Pilsener停止在其瓶子上打印标签，以将这笔钱转化为有需要的酒吧和餐馆的援助。这是Pilsener在114年来从未做过的事情，它是为了在经济重新开放的第二阶段支持1500多家企业，通过 “没有标签，只有一颗心” 的运动。我们装瓶了超过2500万种未贴标签的啤酒，并在全国范围内分发。这个想法使超市，附近商店，送货，便利店以及酒吧和餐馆的人们感到惊讶。萨尔瓦多奥美为Pilsener制作的电影广告，类别为: 酒精饮料。
No labels, only a heart
案例简介：2020 hit us hard with a global pandemic and El Salvador was no exception. Restaurants and bars are one of the most economically affected, with up to 25,000 jobs at risk in a few months. Pilsener, part of the ABInBev family and the number one beer in El Salvador, decided to help in a simple way. Pilsener stopped printing the labels on its bottles to transform that money into aid for bars and restaurants that were in need. This was something Pilsener had never done before in it's 114 years, and it was done to support more than 1,500 businesses during the second phase of the economic reopening, through the campaign “No labels, only a heart”. We bottled more than 25 million unlabeled beers and distributed them nationwide. The idea surprised people in supermarkets, neighborhood stores, delivery, convenience stores and of course in bars and restaurants. Film advertisement created by Ogilvy, El Salvador for Pilsener, within the category: Alcoholic Drinks.
没有标签，只有一颗心
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No labels, only a heart
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