Trump's Climate Change of Mind|海报/平面,短视频,音频|广告营销案例【ADGuider广告指南】

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特朗普的气候变化

案例简介：通过获得联合国气候行动峰会的邀请，诺文蒂有了一个很好的机会与一些政治和社会上的大人物分享其气候中立的方法。我们决定利用这个机会作为营销噱头: 通过在唐纳德 · 特朗普的家乡报纸上发表一封写给他的公开信，我们不仅公开质疑美国总统拒绝参加联合国峰会，还向听众通报了诺文蒂应对气候变化的努力。结果是: 在会议当天发布广告后，唐纳德 · 特朗普改变了主意，出人意料地参观了峰会。由德国先锋为Noventi Health创建的平面广告，类别包括: 健康，制药。

特朗普的气候变化

案例简介：By getting an invitation to the UN Climate Action Summit, NOVENTI had a great chance to share its climate neutral approach with some of the biggest names in politics and society. We decided to use this opportunity as a marketing stunt: By publishing an open letter directed to Donald Trump in his hometown newspaper, we not only challenged the President of the United States publicly for declining to take part at the UN Summit – we also informed the audience about NOVENTI’s efforts to fight climate change. The result: After releasing the ad on the day of the conference, Donald Trump changed his mind and surprisingly visited the Summit. Print advertisement created by Avantgarde, Germany for Noventi Health, within the categories: Health, Pharmaceutical.