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不管你叫它什么
案例简介:玛丽·居里 (Marie Curie) 旨在帮助人们及其家人更好地应对死亡。第一步是谈论它。问题是,没有人喜欢考虑死亡,更不用说谈论死亡了。因此,萨奇 (Saatchi & Saatchi) 制作了整部电影,讲述的主题看起来,感觉或听起来都不像死亡。人们使用的委婉语已经变成了由日常物品制成的一系列有趣的动画,以此来使死亡更加相关和更容易谈论。
不管你叫它什么
案例简介:Marie Curie aims to help people and their families better deal with death. And the first step is talking about it. The problem is, no one likes to think about death, let alone talk about it. So Saatchi & Saatchi made an entire film about the subject that didn't look, feel or sound anything like death. The euphemisms people use have been turned into a series of playful animations made from everyday objects, as a way to make death more relatable and easier to talk about.
Whatever You Call It
案例简介:玛丽·居里 (Marie Curie) 旨在帮助人们及其家人更好地应对死亡。第一步是谈论它。问题是,没有人喜欢考虑死亡,更不用说谈论死亡了。因此,萨奇 (Saatchi & Saatchi) 制作了整部电影,讲述的主题看起来,感觉或听起来都不像死亡。人们使用的委婉语已经变成了由日常物品制成的一系列有趣的动画,以此来使死亡更加相关和更容易谈论。
Whatever You Call It
案例简介:Marie Curie aims to help people and their families better deal with death. And the first step is talking about it. The problem is, no one likes to think about death, let alone talk about it. So Saatchi & Saatchi made an entire film about the subject that didn't look, feel or sound anything like death. The euphemisms people use have been turned into a series of playful animations made from everyday objects, as a way to make death more relatable and easier to talk about.
不管你叫它什么
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Whatever You Call It
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