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Synapse/首席执行官，Synapse/工程师
案例简介：戴尔的内部创意机构戴尔蓝 (Dell Blue) 首次推出了戴尔优化器 (Dell Optimizer) 的发布活动，戴尔优化器是戴尔技术公司的基于AI的工作站和笔记本电脑软件。为庆祝Dell Optimizer内置AI的智能，该活动展示了其对增强工作站性能和最终用户生产力的适应性-从学习最常用的应用程序，使它们更快地启动到在您最需要时延长电池寿命。戴尔优化器现在可在戴尔商用工作站和笔记本电脑产品组合中使用。戴尔蓝 (Dell Blue) 制作了两个令人着迷的VFX驱动点，作为集成广告系列的核心，其中包括社交媒体，印刷和在线执行。两者都设置在地下丝绒的 “我将成为你的镜子” 的梦幻封面上，随着戴尔用户的有机突触慢慢与人工智能的数字突触融合，这些斑点在人脑和优化器的 “大脑” 之间形成了精彩的相互作用。回到现实世界，最后的信息是，无论你在哪里工作，内置人工智能的戴尔电脑都会向你学习。
Synapse/首席执行官，Synapse/工程师
案例简介：Dell Blue, the internal creative agency for Dell, has debuted the launch campaign for Dell Optimizer, Dell Technology's AI-based software for workstations and laptops. Celebrating the intelligence of Dell Optimizer's built-in AI, the campaign showcases its adaptability for enhanced workstation performance and end-user productivity -- from learning your most-used apps so they launch faster to extending battery life when you need it most. Dell Optimizer is now available across the Dell portfolio of commercial workstations and laptops. Dell Blue produced two mesmerizing VFX-driven spots as the nucleus of the integrated campaign, which includes social media, print and online executions. Both set to a dreamy cover of The Velvet Underground’s “I’ll Be Your Mirror,” the spots unfold with a brilliant interplay between the human brain and the Optimizer’s “brain,” as the organic synapses of a Dell user slowly converge with the digital synapses of the AI. Returning to the live-action world, the concluding message is that Dell PCs with built-in AI learn from you, no matter where you work.
Synapse/CEO, Synapse/Engineer
案例简介：戴尔的内部创意机构戴尔蓝 (Dell Blue) 首次推出了戴尔优化器 (Dell Optimizer) 的发布活动，戴尔优化器是戴尔技术公司的基于AI的工作站和笔记本电脑软件。为庆祝Dell Optimizer内置AI的智能，该活动展示了其对增强工作站性能和最终用户生产力的适应性-从学习最常用的应用程序，使它们更快地启动到在您最需要时延长电池寿命。戴尔优化器现在可在戴尔商用工作站和笔记本电脑产品组合中使用。戴尔蓝 (Dell Blue) 制作了两个令人着迷的VFX驱动点，作为集成广告系列的核心，其中包括社交媒体，印刷和在线执行。两者都设置在地下丝绒的 “我将成为你的镜子” 的梦幻封面上，随着戴尔用户的有机突触慢慢与人工智能的数字突触融合，这些斑点在人脑和优化器的 “大脑” 之间形成了精彩的相互作用。回到现实世界，最后的信息是，无论你在哪里工作，内置人工智能的戴尔电脑都会向你学习。
Synapse/CEO, Synapse/Engineer
案例简介：Dell Blue, the internal creative agency for Dell, has debuted the launch campaign for Dell Optimizer, Dell Technology's AI-based software for workstations and laptops. Celebrating the intelligence of Dell Optimizer's built-in AI, the campaign showcases its adaptability for enhanced workstation performance and end-user productivity -- from learning your most-used apps so they launch faster to extending battery life when you need it most. Dell Optimizer is now available across the Dell portfolio of commercial workstations and laptops. Dell Blue produced two mesmerizing VFX-driven spots as the nucleus of the integrated campaign, which includes social media, print and online executions. Both set to a dreamy cover of The Velvet Underground’s “I’ll Be Your Mirror,” the spots unfold with a brilliant interplay between the human brain and the Optimizer’s “brain,” as the organic synapses of a Dell user slowly converge with the digital synapses of the AI. Returning to the live-action world, the concluding message is that Dell PCs with built-in AI learn from you, no matter where you work.
Synapse/首席执行官，Synapse/工程师
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