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一旦你突然知道什么时候停止
案例简介:暴饮暴食是全球最常见的饮食失调,其影响的人数是厌食症和贪食症的三倍。在Netflix时代,人们倾向于一边看电视一边吃零食,因此不太了解他们吃了多少。人们只有在盒子空了之后才意识到自己吃了多少。Pringles长期以来一直与 “一旦弹出,就无法停止” 的想法联系在一起。但是现在,是时候改变对话了。我们将锡红色的每10块筹码制成,以帮助人们更加注意自己的饮食习惯。
一旦你突然知道什么时候停止
案例简介:Binge eating is the most common eating disorder worldwide affecting 3 times more people than anorexia and bulimia combined. In the Netflix age, people tend to snack while watching TV thus being less aware of how much they’re eating. People only realise how much they’ve eaten once the box is empty. Pringles has long been associated with the idea of ‘Once you pop, you cannot stop.’ But now, it is time to change the conversation. We make every 10th chip in the tin red in colour so as to help people become more mindful of their eating habits.
Once You Pop Know When To Stop
案例简介:暴饮暴食是全球最常见的饮食失调,其影响的人数是厌食症和贪食症的三倍。在Netflix时代,人们倾向于一边看电视一边吃零食,因此不太了解他们吃了多少。人们只有在盒子空了之后才意识到自己吃了多少。Pringles长期以来一直与 “一旦弹出,就无法停止” 的想法联系在一起。但是现在,是时候改变对话了。我们将锡红色的每10块筹码制成,以帮助人们更加注意自己的饮食习惯。
Once You Pop Know When To Stop
案例简介:Binge eating is the most common eating disorder worldwide affecting 3 times more people than anorexia and bulimia combined. In the Netflix age, people tend to snack while watching TV thus being less aware of how much they’re eating. People only realise how much they’ve eaten once the box is empty. Pringles has long been associated with the idea of ‘Once you pop, you cannot stop.’ But now, it is time to change the conversation. We make every 10th chip in the tin red in colour so as to help people become more mindful of their eating habits.
一旦你突然知道什么时候停止
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Once You Pop Know When To Stop
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