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案例简介:在这场运动中,家得宝希望以谦卑和简单的方式与魁北克人交谈。该品牌想谈论魁北克人,而不是自己。与竞争品牌不同,选择的途径是强调真实和接近的装修习惯; 因为不管项目的性质如何,装修都很困难,但它让你感到自豪。
修剪
案例简介:With this campaign, Home Depot wants to speak to Quebecers with humility and simplicity. The brand wants to talk about Quebecers and not about itself. Unlike competing brands, the chosen avenue was to emphasize the real habits of renovations with great veracity and proximity; because no matter the nature of the project, renovating is difficult but it makes you proud.
Trimming
案例简介:在这场运动中,家得宝希望以谦卑和简单的方式与魁北克人交谈。该品牌想谈论魁北克人,而不是自己。与竞争品牌不同,选择的途径是强调真实和接近的装修习惯; 因为不管项目的性质如何,装修都很困难,但它让你感到自豪。
Trimming
案例简介:With this campaign, Home Depot wants to speak to Quebecers with humility and simplicity. The brand wants to talk about Quebecers and not about itself. Unlike competing brands, the chosen avenue was to emphasize the real habits of renovations with great veracity and proximity; because no matter the nature of the project, renovating is difficult but it makes you proud.
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