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哥德堡能源
案例简介：气候变化已成为当今时代最紧迫的问题之一。与此同时，对机构的信任度创历史新低。这让人们质疑政府、公司和组织在应对气候变化方面正在做什么，他们如何承担责任，并为更可持续的社会做出贡献。 哥德堡能源公司是一家市政能源公司，归哥德堡市民所有，几十年来，该公司一直在不懈地努力，使这座城市成为一个更可持续和更好的居住地。 为了开始改变居民对可持续发展的看法，我们决定利用/使用作为市政公司的核心; 集体的力量以及对开放和透明的要求。这意味着表明哥德堡能源公司有在系统层面采取行动的肌肉 (因此释放一些压力给个人解决问题)，并能够以一种简单易懂的方式谈论他们正在做的所有举措。
哥德堡能源
案例简介：Climate change has become one of the most pressing issues of our times. At the same time trust in institutions is hitting an all time low. This has left people questioning what governments, companies and organisations are doing to fight climate change, how they take responsibility for, and are contributing to a more sustainable society. Göteborg Energi, being a municipal energy company, is owned by the citizens of Gothenburg and for decades the company have been working relentlessly to make the city a more sustainable and better place to live in. To start shift the residents perception about sustainability we decided to harness/use what is at the core of being a municipal company; the strength of being a collective and the demand on openness and transparency. This means showing that Göteborg Energi has the muscles to take action on a system level (hence releasing some pressure on the individual to solve the problem) and being able to talk about all the initiatives they are doing in a simple and comprehensible way.
Goteborg Energi
案例简介：气候变化已成为当今时代最紧迫的问题之一。与此同时，对机构的信任度创历史新低。这让人们质疑政府、公司和组织在应对气候变化方面正在做什么，他们如何承担责任，并为更可持续的社会做出贡献。 哥德堡能源公司是一家市政能源公司，归哥德堡市民所有，几十年来，该公司一直在不懈地努力，使这座城市成为一个更可持续和更好的居住地。 为了开始改变居民对可持续发展的看法，我们决定利用/使用作为市政公司的核心; 集体的力量以及对开放和透明的要求。这意味着表明哥德堡能源公司有在系统层面采取行动的肌肉 (因此释放一些压力给个人解决问题)，并能够以一种简单易懂的方式谈论他们正在做的所有举措。
Goteborg Energi
案例简介：Climate change has become one of the most pressing issues of our times. At the same time trust in institutions is hitting an all time low. This has left people questioning what governments, companies and organisations are doing to fight climate change, how they take responsibility for, and are contributing to a more sustainable society. Göteborg Energi, being a municipal energy company, is owned by the citizens of Gothenburg and for decades the company have been working relentlessly to make the city a more sustainable and better place to live in. To start shift the residents perception about sustainability we decided to harness/use what is at the core of being a municipal company; the strength of being a collective and the demand on openness and transparency. This means showing that Göteborg Energi has the muscles to take action on a system level (hence releasing some pressure on the individual to solve the problem) and being able to talk about all the initiatives they are doing in a simple and comprehensible way.
哥德堡能源
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Goteborg Energi
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基本信息
- 广告战役： #Göteborg Energi-户外-b0d5#
- 广告品牌： Göteborg Energi
- 发布日期： 2020
- 行业领域： 公共事业
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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