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# Engagerespongable
案例简介:# 参与不仅仅是对脸谱网抵制的后续回应,而是全新的回应,大型项目,通过GARM和ANA以及Salesforce和WPP的支持获得广告业的认可和参与。 社交媒体平台是现代营销中不可或缺的工具,然而仇恨言论使该平台成为品牌的声誉隐患。# Engagerespongable旨在让广告商安全地继续使用社交媒体,为消费者、品牌和平台提供工具,以采取切实行动打击网上仇恨言论。这包括: · 消费者在每个社交平台内报告仇恨言论的统一报告系统 · 针对品牌的反仇恨认证计划,积极解决问题 中小型企业的特殊计划这个雄心勃勃的计划将为品牌创造一条前进的道路,并直接为我们这个时代最紧迫的社会问题之一提供解决方案。由Weber Shandwick,美国为Pernod Ricard创建的综合广告,类别包括: 酒精饮料,公共利益,NGO。
# Engagerespongable
案例简介:#EngageResponsibly is not just a follow up response to the Facebook boycott, but an entirely new, large scale program that has the endorsement and participation of the advertising industry through GARM and the ANA and the support of Salesforce and WPP. Social media platforms are an indispensable tool in modern marketing, yet hate speech has made the platform a reputation hazard for brands. #EngageResponsibly is intended to let advertisers safely continue to use social media by giving consumers, brands and platforms the tools to take tangible actions against hate speech online. This includes: · A uniform reporting system for consumers to report hate speech within each social platform · An Anti-Hate Certification program for brands to actively address issues · Special programs for small- and medium-sized businesses This ambitious program will create a path forward for brands and directly offer a solution to one of the most pressing social issues of our time. Integrated advertisement created by Weber Shandwick, United States for Pernod Ricard, within the categories: Alcoholic Drinks, Public Interest, NGO.
#EngageResponsibly
案例简介:# 参与不仅仅是对脸谱网抵制的后续回应,而是全新的回应,大型项目,通过GARM和ANA以及Salesforce和WPP的支持获得广告业的认可和参与。 社交媒体平台是现代营销中不可或缺的工具,然而仇恨言论使该平台成为品牌的声誉隐患。# Engagerespongable旨在让广告商安全地继续使用社交媒体,为消费者、品牌和平台提供工具,以采取切实行动打击网上仇恨言论。这包括: · 消费者在每个社交平台内报告仇恨言论的统一报告系统 · 针对品牌的反仇恨认证计划,积极解决问题 中小型企业的特殊计划这个雄心勃勃的计划将为品牌创造一条前进的道路,并直接为我们这个时代最紧迫的社会问题之一提供解决方案。由Weber Shandwick,美国为Pernod Ricard创建的综合广告,类别包括: 酒精饮料,公共利益,NGO。
#EngageResponsibly
案例简介:#EngageResponsibly is not just a follow up response to the Facebook boycott, but an entirely new, large scale program that has the endorsement and participation of the advertising industry through GARM and the ANA and the support of Salesforce and WPP. Social media platforms are an indispensable tool in modern marketing, yet hate speech has made the platform a reputation hazard for brands. #EngageResponsibly is intended to let advertisers safely continue to use social media by giving consumers, brands and platforms the tools to take tangible actions against hate speech online. This includes: · A uniform reporting system for consumers to report hate speech within each social platform · An Anti-Hate Certification program for brands to actively address issues · Special programs for small- and medium-sized businesses This ambitious program will create a path forward for brands and directly offer a solution to one of the most pressing social issues of our time. Integrated advertisement created by Weber Shandwick, United States for Pernod Ricard, within the categories: Alcoholic Drinks, Public Interest, NGO.
# Engagerespongable
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#EngageResponsibly
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