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如何
案例简介：利奥 · 伯内特 · 曼谷与泰国健康促进基金会功夫帮助人们与酒精作斗争，过上更幸福、更美好的生活。 泰国健康促进基金会一直在告诉人们酒精的负面影响，知道人们仍然在消费酒精，因此，利奥 · 伯内特选择说服人们戒酒，向他们展示戒酒的积极结果。 Leo Burnett通过他们熟悉的娱乐形式吸引了泰国人的注意力，推出了一系列 2 部轻松娱乐的经典中国武术主题网络电影，第一部电影向人们展示了戒酒只会增强一个人的自我意识，最终带来更好的财务状况和更幸福、更好的生活。引导人们看到生活中成功的一个关键是在日常生活中保持清醒和自我意识，而第二部电影旨在鼓励和支持有信息的人，以教育娱乐电影的形式发布有趣的技巧和动作来帮助人们变得强壮和反对饮酒。
如何
案例简介：Leo Burnett Bangkok with Thai Health Promotion Foundation Kung Fu their way into helping people fight against alcohol for happier, better life. Thai Health Promotion Foundation has been informing people on the negative effects of alcohol, knowing that, still people are consuming it, hence Leo Burnett chooses to convince people to quit drinking by showing them the positive outcome of quitting instead this time around. Gripping Thai people’s attention through their familiar form of entertainment, Leo Burnett comes up with a series of 2 light-hearted entertaining classic Chinese martial art themed online films, where the first film shows people how quitting drinking will only strengthen one’s self consciousness which eventually leads to better financial status and a happier, better life. Leading people to see that a key to success in life is to stay sober and have self awareness in daily life, while the second film aims to encourage and support people with information, giving out fun tricks and moves to help people be strong and fight against drinking in a form of an edutainment film.
How to
案例简介：利奥 · 伯内特 · 曼谷与泰国健康促进基金会功夫帮助人们与酒精作斗争，过上更幸福、更美好的生活。 泰国健康促进基金会一直在告诉人们酒精的负面影响，知道人们仍然在消费酒精，因此，利奥 · 伯内特选择说服人们戒酒，向他们展示戒酒的积极结果。 Leo Burnett通过他们熟悉的娱乐形式吸引了泰国人的注意力，推出了一系列 2 部轻松娱乐的经典中国武术主题网络电影，第一部电影向人们展示了戒酒只会增强一个人的自我意识，最终带来更好的财务状况和更幸福、更好的生活。引导人们看到生活中成功的一个关键是在日常生活中保持清醒和自我意识，而第二部电影旨在鼓励和支持有信息的人，以教育娱乐电影的形式发布有趣的技巧和动作来帮助人们变得强壮和反对饮酒。
How to
案例简介：Leo Burnett Bangkok with Thai Health Promotion Foundation Kung Fu their way into helping people fight against alcohol for happier, better life. Thai Health Promotion Foundation has been informing people on the negative effects of alcohol, knowing that, still people are consuming it, hence Leo Burnett chooses to convince people to quit drinking by showing them the positive outcome of quitting instead this time around. Gripping Thai people’s attention through their familiar form of entertainment, Leo Burnett comes up with a series of 2 light-hearted entertaining classic Chinese martial art themed online films, where the first film shows people how quitting drinking will only strengthen one’s self consciousness which eventually leads to better financial status and a happier, better life. Leading people to see that a key to success in life is to stay sober and have self awareness in daily life, while the second film aims to encourage and support people with information, giving out fun tricks and moves to help people be strong and fight against drinking in a form of an edutainment film.
如何
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How to
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基本信息
- 广告战役： #Thai Health Promotion Foundation-网络-e432#
- 广告品牌： Thai Health Promotion Foundation
- 发布日期： 2020-07
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 泰语
- 媒介平台： 网络
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