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时刻,礼物
案例简介:Electrictlimimfilms Dubai和Sydney团队与DDB Dubai和Abbott紧密合作,为Abbott's “确保” 制作了一场运动,并制作了两部动人的电影,描绘了有关家人和亲人如何在一起的感人证明,即使他们不能在一起。这些电影的特色是父母和他们的孩子在一生中建立的牢固关系,以及在生活的挑战和逆境中使他们保持联系的时刻。通过聚焦我们的主角家庭共享的小时刻,我们发现了一种普遍相关且引人入胜的叙述,尤其是在这些充满挑战的时期。DDB迪拜和electrictlimimfilms在新型冠状病毒肺炎封锁期间为雅培远程制作了一份商业广告。尽管只有几天的预制作时间,但electrictlimimfilms通过远程制作和在澳大利亚悉尼生产基地的现场直播,无缝地执行了迪拜项目。尽管该摘要要求开展一场针对海湾国家地区的活动,尤其是针对沙特阿拉伯市场的活动,但electrictlimimfilms能够从我们在澳大利亚的悉尼生产基地无缝地远程执行物理拍摄。通过雇佣与文化相关的人才、衣柜、艺术、布景设计等,我们能够实现这部电影的目标,而不需要在中东和北非地区拍摄,特别是因为迪拜当时处于封锁状态。能够从另一个大陆一路实现文化上真实的描绘无疑是一个有趣的挑战。由DDB,阿拉伯联合酋长国创建的电影广告,以确保在以下类别中: 健康,非酒精饮料。
时刻,礼物
案例简介:Working closely with DDB Dubai and Abbott, electriclimefilms Dubai and Sydney teams teamed up to produce a campaign for Abbott's Ensure and create two moving films that portray a touching testament on how family and loved ones stay together, even when they can't be together. The films feature the strong relationships that parents and their children build throughout a lifetime, and the moments that keep them bonded during life's challenges and throughout adversity. By spotlighting small moments that our protagonists' families share, we find a narrative that is universally relatable and captivating, especially during these challenging times. DDB Dubai and electriclimefilms remotely produced a commercial for Abbott Ensure during the Covid-19 Lockdown. Despite having only a few days of pre-production, electriclimefilms executed the Dubai Project seamlessly, using remote production and Live Streaming on set from their Sydney production base in Australia. Though the brief called for a campaign marketed to the gulf country regions, most specifically for the Saudi Arabia market, electriclimefilms was able to execute the physical shoot seamlessly and remotely from our Sydney production base in Australia. By employing culturally relevant talent, wardrobe, art, set design, and more, we were able to achieve the film's goals without needing to shoot it on location in the MENA region, especially since Dubai was under lockdown at that point. It was most certainly an interesting challenge to be able to achieve a culturally authentic portrayal, all the way from another continent. Film advertisement created by DDB, United Arab Emirates for Ensure, within the categories: Health, Non-Alcoholic Drinks.
Moments, The Gift
案例简介:Electrictlimimfilms Dubai和Sydney团队与DDB Dubai和Abbott紧密合作,为Abbott's “确保” 制作了一场运动,并制作了两部动人的电影,描绘了有关家人和亲人如何在一起的感人证明,即使他们不能在一起。这些电影的特色是父母和他们的孩子在一生中建立的牢固关系,以及在生活的挑战和逆境中使他们保持联系的时刻。通过聚焦我们的主角家庭共享的小时刻,我们发现了一种普遍相关且引人入胜的叙述,尤其是在这些充满挑战的时期。DDB迪拜和electrictlimimfilms在新型冠状病毒肺炎封锁期间为雅培远程制作了一份商业广告。尽管只有几天的预制作时间,但electrictlimimfilms通过远程制作和在澳大利亚悉尼生产基地的现场直播,无缝地执行了迪拜项目。尽管该摘要要求开展一场针对海湾国家地区的活动,尤其是针对沙特阿拉伯市场的活动,但electrictlimimfilms能够从我们在澳大利亚的悉尼生产基地无缝地远程执行物理拍摄。通过雇佣与文化相关的人才、衣柜、艺术、布景设计等,我们能够实现这部电影的目标,而不需要在中东和北非地区拍摄,特别是因为迪拜当时处于封锁状态。能够从另一个大陆一路实现文化上真实的描绘无疑是一个有趣的挑战。由DDB,阿拉伯联合酋长国创建的电影广告,以确保在以下类别中: 健康,非酒精饮料。
Moments, The Gift
案例简介:Working closely with DDB Dubai and Abbott, electriclimefilms Dubai and Sydney teams teamed up to produce a campaign for Abbott's Ensure and create two moving films that portray a touching testament on how family and loved ones stay together, even when they can't be together. The films feature the strong relationships that parents and their children build throughout a lifetime, and the moments that keep them bonded during life's challenges and throughout adversity. By spotlighting small moments that our protagonists' families share, we find a narrative that is universally relatable and captivating, especially during these challenging times. DDB Dubai and electriclimefilms remotely produced a commercial for Abbott Ensure during the Covid-19 Lockdown. Despite having only a few days of pre-production, electriclimefilms executed the Dubai Project seamlessly, using remote production and Live Streaming on set from their Sydney production base in Australia. Though the brief called for a campaign marketed to the gulf country regions, most specifically for the Saudi Arabia market, electriclimefilms was able to execute the physical shoot seamlessly and remotely from our Sydney production base in Australia. By employing culturally relevant talent, wardrobe, art, set design, and more, we were able to achieve the film's goals without needing to shoot it on location in the MENA region, especially since Dubai was under lockdown at that point. It was most certainly an interesting challenge to be able to achieve a culturally authentic portrayal, all the way from another continent. Film advertisement created by DDB, United Arab Emirates for Ensure, within the categories: Health, Non-Alcoholic Drinks.
时刻,礼物
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Moments, The Gift
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基本信息
- 广告品牌: Ensure
- 发布日期: 2020-07
- 行业领域: 生活服务 , 饮品/饮料/冲饮 , 医疗/护理 , 饮食/特产
- 媒体类别: 微电影 , 短视频 , 动图
- 广告语言: 英语
- 媒介平台: 网络
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