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摇滚万岁
案例简介：基思·理查兹 (76岁)，帕蒂·史密斯 (73岁) 和保罗·麦卡特尼 (77岁) 只是少数几位举世闻名的标志性摇滚明星，他们在舞台上充满活力和才华。这些明星出现在专门从事摇滚的广播电台Kiss FM的新广告活动中。 由AlmapBBDO代理机构创建，新的广告系列以 “摇滚万岁” 为特色。根据医疗保健专家的说法，“呆在家里” 强调了社会距离在拯救生命中的关键作用，特别是在高危人群中。竞选活动中的所有音乐家都足够老，可以在新型冠状病毒肺炎大流行期间被认为是更危险的人。 “Kiss FM的新广告活动提醒我们，除了在紧急情况下，现在走出家门意味着让几个人处于危险之中，尤其是老年人，比如我们的父母、祖父母，甚至我们的偶像”，AlmapBBDO执行创意总监Marcelo Nogueira说。
摇滚万岁
案例简介：Keith Richards (76), Patti Smith (73) and Paul McCartney (77) are just a handful of the world-famous iconic rock stars in their senior years bursting with vitality and talent on stage. These stars appear in a new ad campaign by Kiss FM, a radio station specializing in rock. Created by agency AlmapBBDO, the new campaign features the message “Long Live Rock n’ Roll. Stay at Home”, stressing the key role of social distancing in saving lives, especially among high-risk groups, according to healthcare specialists. All the musicians featured in the campaign are old enough to count among the people more at risk during the Covid-19 pandemic. “Kiss FM´s new ad campaign reminds us that, except in urgent situations, going out of our homes now means putting several people at risk, especially senior ones, like our parents, grandparents and even our idols”, says Marcelo Nogueira, executive creative director at AlmapBBDO.
Long Live Rock n' Roll
案例简介：基思·理查兹 (76岁)，帕蒂·史密斯 (73岁) 和保罗·麦卡特尼 (77岁) 只是少数几位举世闻名的标志性摇滚明星，他们在舞台上充满活力和才华。这些明星出现在专门从事摇滚的广播电台Kiss FM的新广告活动中。 由AlmapBBDO代理机构创建，新的广告系列以 “摇滚万岁” 为特色。根据医疗保健专家的说法，“呆在家里” 强调了社会距离在拯救生命中的关键作用，特别是在高危人群中。竞选活动中的所有音乐家都足够老，可以在新型冠状病毒肺炎大流行期间被认为是更危险的人。 “Kiss FM的新广告活动提醒我们，除了在紧急情况下，现在走出家门意味着让几个人处于危险之中，尤其是老年人，比如我们的父母、祖父母，甚至我们的偶像”，AlmapBBDO执行创意总监Marcelo Nogueira说。
Long Live Rock n' Roll
案例简介：Keith Richards (76), Patti Smith (73) and Paul McCartney (77) are just a handful of the world-famous iconic rock stars in their senior years bursting with vitality and talent on stage. These stars appear in a new ad campaign by Kiss FM, a radio station specializing in rock. Created by agency AlmapBBDO, the new campaign features the message “Long Live Rock n’ Roll. Stay at Home”, stressing the key role of social distancing in saving lives, especially among high-risk groups, according to healthcare specialists. All the musicians featured in the campaign are old enough to count among the people more at risk during the Covid-19 pandemic. “Kiss FM´s new ad campaign reminds us that, except in urgent situations, going out of our homes now means putting several people at risk, especially senior ones, like our parents, grandparents and even our idols”, says Marcelo Nogueira, executive creative director at AlmapBBDO.
摇滚万岁
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Long Live Rock n' Roll
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Long Live Rock n' Roll. Stay at Home
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