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# SnickersGate
案例简介:在过去的10年里,士力架在每次活动中都签署了 “饥饿时你不是你”。2019年11月,在法国,它将标语提升到了一个新的水平。士力架想象了现实世界中饥饿对其生产团队的影响。该品牌用赏金棒取代了士力架,没有接触包装纸,并将它们放在销售点。24小时后,当每个人都认为这是snickers的一个真正的错误时,它通过推特上发布的一部电影揭露了这个骗局,以回应 # SnickersGate。
# SnickersGate
案例简介:For the past 10 years Snickers has signed each of its campaigns with ‘You’re not you when you’re hungry’. In November 2019, in France, it took the tagline to the next level. Snickers imagined the consequences of hunger on its production teams in the real world. The brand replaced Snickers bars with Bounty bars, without touching the wrappers, and placed them at points of sale. 24 hours later, when everyone thought it had been a genuine error on Snickers’ part, it revealed the hoax via a film posted on Twitter, in response to #SnickersGate.
#SnickersGate
案例简介:在过去的10年里,士力架在每次活动中都签署了 “饥饿时你不是你”。2019年11月,在法国,它将标语提升到了一个新的水平。士力架想象了现实世界中饥饿对其生产团队的影响。该品牌用赏金棒取代了士力架,没有接触包装纸,并将它们放在销售点。24小时后,当每个人都认为这是snickers的一个真正的错误时,它通过推特上发布的一部电影揭露了这个骗局,以回应 # SnickersGate。
#SnickersGate
案例简介:For the past 10 years Snickers has signed each of its campaigns with ‘You’re not you when you’re hungry’. In November 2019, in France, it took the tagline to the next level. Snickers imagined the consequences of hunger on its production teams in the real world. The brand replaced Snickers bars with Bounty bars, without touching the wrappers, and placed them at points of sale. 24 hours later, when everyone thought it had been a genuine error on Snickers’ part, it revealed the hoax via a film posted on Twitter, in response to #SnickersGate.
# SnickersGate
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#SnickersGate
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