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你的名字保存
案例简介:概要 有 120,000 人在等待器官捐赠。每小时有一人死亡。但是一个器官捐赠者可以拯救他们中的许多人。我们如何让人们意识到注册为器官捐赠者的巨大影响? 战略 许多人知道一个器官捐赠者可以拯救许多生命。但是通过称呼他们自己的名字,他们意识到这不仅仅是 “一个捐赠者”。 “是你。使用 Facebook Connect,网站在自己的名字中显示他们真正的 Facebook 朋友的名字,并在共享时自动标记这些朋友。他们的 Facebook Connect 信息也直接在网站上预先填写了器官捐献者登记表。 结果 迄今为止,由于人们在网站上注册,19,295 人将被拯救或治愈。凭借 0 美元的媒体预算,该网站产生了 900万的社交印象。奥巴马政府称赞你的名字拯救运动在缩短器官接受者等候名单方面的有效性。 执行 输入您的姓名,然后在 Facebook Connect 中查看您自己朋友的姓名。翻阅每个人,看看他们的名字,了解更多关于器官捐赠的影响。在 Facebook 上分享,自动标记这些朋友。点击 “注册为捐赠者”,自动用 Facebook Connect 的信息填写大部分登记表。你也可以再次点击 “共享”,将你的名字作为电子邮件签名,你可以粘贴到你的电子邮件客户端中。单击 “重新启动” 尝试其他名称。 活动描述 我们创建了 YourNameSaves.org,一个网站显示隐藏在某人全名中的名字,作为一个单一捐赠者可以拯救的所有生命的隐喻。因为当有人注册他们的名字时,这个隐喻就变成了现实。
你的名字保存
案例简介:Synopsis There are 120,000 people waiting for an organ donation. One dies every hour. But one organ donor can save many of them. How can we get people to realize the immense impact of registering as an organ donor? Strategy • Many people know that one organ donor can save many lives. But by calling them by their own name, they realize that it’s not just “one donor.” It’s you.• Using Facebook Connect, the website showed the names of their real Facebook friends within their own name and automatically tagged those friends when shared.• Their Facebook Connect information also prefilled the organ donor registration form directly on the site. Outcome • To date, 19,295 people will be saved or healed as a result of people registering on the website.• With $0 media budget, the website generated 9 million social impressions.• The Obama Administration praised the Your Name Saves campaign for its effectiveness in shortening the organ recipient waiting list. Execution Type in your name and Facebook Connect to see your friends’ names within your own. Roll over each person to see their name and learn more about the impact organ donation. Share on Facebook to automatically tag those friends. Click “Register as donor” to automatically fill most of the registration form with information from Facebook Connect. You can also click “Share” again to see your name as an Email Signature, which you can paste into your email client. Click “Restart” to try other names. CampaignDescription We created YourNameSaves.org, a website that shows names hidden within someone’s full name as a metaphor of all the lives a single donor can save. Because when someone registers their name, that metaphor becomes a reality.
Your Name Save
案例简介:概要 有 120,000 人在等待器官捐赠。每小时有一人死亡。但是一个器官捐赠者可以拯救他们中的许多人。我们如何让人们意识到注册为器官捐赠者的巨大影响? 战略 许多人知道一个器官捐赠者可以拯救许多生命。但是通过称呼他们自己的名字,他们意识到这不仅仅是 “一个捐赠者”。 “是你。使用 Facebook Connect,网站在自己的名字中显示他们真正的 Facebook 朋友的名字,并在共享时自动标记这些朋友。他们的 Facebook Connect 信息也直接在网站上预先填写了器官捐献者登记表。 结果 迄今为止,由于人们在网站上注册,19,295 人将被拯救或治愈。凭借 0 美元的媒体预算,该网站产生了 900万的社交印象。奥巴马政府称赞你的名字拯救运动在缩短器官接受者等候名单方面的有效性。 执行 输入您的姓名,然后在 Facebook Connect 中查看您自己朋友的姓名。翻阅每个人,看看他们的名字,了解更多关于器官捐赠的影响。在 Facebook 上分享,自动标记这些朋友。点击 “注册为捐赠者”,自动用 Facebook Connect 的信息填写大部分登记表。你也可以再次点击 “共享”,将你的名字作为电子邮件签名,你可以粘贴到你的电子邮件客户端中。单击 “重新启动” 尝试其他名称。 活动描述 我们创建了 YourNameSaves.org,一个网站显示隐藏在某人全名中的名字,作为一个单一捐赠者可以拯救的所有生命的隐喻。因为当有人注册他们的名字时,这个隐喻就变成了现实。
Your Name Save
案例简介:Synopsis There are 120,000 people waiting for an organ donation. One dies every hour. But one organ donor can save many of them. How can we get people to realize the immense impact of registering as an organ donor? Strategy • Many people know that one organ donor can save many lives. But by calling them by their own name, they realize that it’s not just “one donor.” It’s you.• Using Facebook Connect, the website showed the names of their real Facebook friends within their own name and automatically tagged those friends when shared.• Their Facebook Connect information also prefilled the organ donor registration form directly on the site. Outcome • To date, 19,295 people will be saved or healed as a result of people registering on the website.• With $0 media budget, the website generated 9 million social impressions.• The Obama Administration praised the Your Name Saves campaign for its effectiveness in shortening the organ recipient waiting list. Execution Type in your name and Facebook Connect to see your friends’ names within your own. Roll over each person to see their name and learn more about the impact organ donation. Share on Facebook to automatically tag those friends. Click “Register as donor” to automatically fill most of the registration form with information from Facebook Connect. You can also click “Share” again to see your name as an Email Signature, which you can paste into your email client. Click “Restart” to try other names. CampaignDescription We created YourNameSaves.org, a website that shows names hidden within someone’s full name as a metaphor of all the lives a single donor can save. Because when someone registers their name, that metaphor becomes a reality.
你的名字保存
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Your Name Save
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基本信息
- 广告战役: #Donate Life America-网络-97d2#
- 广告品牌: Donate Life America
- 发布日期: 2000
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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