本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
提高你的声音
案例简介:执行 将 Boost 移动商店变成官方投票站是一个巨大的挑战。一个由 30 人组成的团队花了 6 个月的时间打电话给 817 个县并进行跟踪。团队必须克服来自许多县的抵制和怀疑 -- 毕竟, 同样的制度在历史上压制了少数民族选民 -- 但是我们设法找到了几名选举官员,他们同意我们的观点,即制度需要改变,因为所有美国人都应该享有平等的投票机会。 2016年11月8日日,人们投票支持美国各地的移动商店。标志着政府和公司在选举中前所未有的伙伴关系。 结果 虽然在许多低收入社区,在经济繁荣的地区,排着长队,但投票顺利进行,选民投票率在 23% 总统选举中增加了 2012。与这位说唱歌手合作举办了芝加哥历史上最高的早期投票率。 -7.66亿总竞选印象 boost 移动商店将继续作为官方投票站,参与正在进行的平等获取斗争。 战略 在研究了 2012 总统选举和 2016 初选的选民投票率数据后,我们发现按种族和收入水平来看,等待时间更长。这与最高法院废除《投票权法》和关闭低收入和少数民族社区的 868 投票站相结合,给了我们一个争取平等投票的前所未有的机会。我们的目标是揭示低收入和少数族裔选民面临的障碍,并激励所有相信投票平等的美国人采取行动。为了达到我们的目标人口,我们采取了草根的方法 -- 与投票权团体、选举官员和顶级嘻哈艺术家合作,举办投票活动。我们设计了一系列服装,让 “选民” 成为他们身份的一部分。我们还创建了一个移动友好的网站,有一个投票站定位器、可共享的事实和一个关于不平等投票的视频 概要 Boost Mobile 是一家预付费无线运营商。在预付费无线行业,品牌忠诚度非常低; 由于没有合同,人们经常更换运营商以获得最佳交易。Boost Mobile 的品牌使命是成为他们客户的盟友,帮助他们 -- 主要是美国城市地区的低收入和工人阶级少数群体 -- 被倾听。这些社区的选民投票站更少,更有可能排队等候几个小时。对这些美国人来说,排队意味着失业和失去薪水。为了帮助与他们服务的社区建立更有意义的联系,Boost Mobile 开始帮助他们的客户在 2016 总统选举中有平等的投票权限。 活动描述 自 2012 届总统选举以来,低收入和少数民族社区取消了 868 个投票站。Boost 移动商店位于这些街区。所以我们做了前所未有的事情: 我们在选举日把 Boost 移动商店变成了投票站,让这些地区的投票更容易、更容易获得。
提高你的声音
案例简介:Execution Turning Boost Mobile stores into official voting stations was a monumental challenge. It took a team of 30 people calling and following up with 817 counties for six months. The team had to overcome resistance and skepticism from many counties– after all, this same system has historically suppressed minority voters – but we managed to find several election officials who shared our belief that the system needed change because all Americans deserve equal voting access.On November 8th 2016, people voted in Boost Mobile stores across the United States. Marking an unprecedented partnership between government and a corporation in an election. Outcome While long lines persisted in many low-income neighborhoods, in Boost precincts, voting ran smoothly and voter turnout increased 23% over the 2012 presidential election.A get-out-the vote event, hosted in partnership with Chance the Rapper led to the highest early voting turnout in Chicago history.- 766 million total campaign impressionsBoost Mobile stores will continue to serve as official voting stations in the ongoing fight for equal access. Strategy After researching voter turnout data on the 2012 presidential election and the 2016 primary elections, we discovered wait times are longer by race and income level. This combined with the repeal of the Voting Rights Act by the Supreme Court and 868 polling station closures in low-income and minority neighborhoods, gave us an unprecedented opportunity to stand up for equal voting access. Our aim was to shine a light on the obstacles for low-income and minority voters and inspire action from all Americans who believe in voting equality. To reach our target demographic, we took a grassroots approach – partnering with voting rights groups, election officials and top hip-hop artists to host get-out-the-vote events. We designed a line of apparel to make “Voter” an empowering part of their identity. We also created a mobile-friendly web site with a polling station locator, shareable facts, and a video about unequal voting Synopsis Boost Mobile is a prepaid wireless carrier. In the prepaid wireless industry, brand loyalty is very low; with no contracts, people often switch carriers to get the best deal. Boost Mobile’s brand mission is to be an ally for their customers and help them be heard – primarily low-income and working-class minorities in urban areas across the United States.Voters in these neighborhoods have fewer voting stations and are more likely to have to wait in line for hours. To these Americans, waiting in line means missing work and losing a paycheck. To help form a more meaningful connection with the community they serve, Boost Mobile set out to help their customers have equal voting access in the 2016 presidential election. CampaignDescription Since the 2012 presidential election, 868 voting stations were eliminated in low-income and minority neighborhoods. Boost Mobile stores are located in these neighborhoods. So we did the unprecedented: We turned Boost Mobile Stores into voting stations on Election Day, to make voting in these areas easier and more accessible.
Boost Your Voice
案例简介:执行 将 Boost 移动商店变成官方投票站是一个巨大的挑战。一个由 30 人组成的团队花了 6 个月的时间打电话给 817 个县并进行跟踪。团队必须克服来自许多县的抵制和怀疑 -- 毕竟, 同样的制度在历史上压制了少数民族选民 -- 但是我们设法找到了几名选举官员,他们同意我们的观点,即制度需要改变,因为所有美国人都应该享有平等的投票机会。 2016年11月8日日,人们投票支持美国各地的移动商店。标志着政府和公司在选举中前所未有的伙伴关系。 结果 虽然在许多低收入社区,在经济繁荣的地区,排着长队,但投票顺利进行,选民投票率在 23% 总统选举中增加了 2012。与这位说唱歌手合作举办了芝加哥历史上最高的早期投票率。 -7.66亿总竞选印象 boost 移动商店将继续作为官方投票站,参与正在进行的平等获取斗争。 战略 在研究了 2012 总统选举和 2016 初选的选民投票率数据后,我们发现按种族和收入水平来看,等待时间更长。这与最高法院废除《投票权法》和关闭低收入和少数民族社区的 868 投票站相结合,给了我们一个争取平等投票的前所未有的机会。我们的目标是揭示低收入和少数族裔选民面临的障碍,并激励所有相信投票平等的美国人采取行动。为了达到我们的目标人口,我们采取了草根的方法 -- 与投票权团体、选举官员和顶级嘻哈艺术家合作,举办投票活动。我们设计了一系列服装,让 “选民” 成为他们身份的一部分。我们还创建了一个移动友好的网站,有一个投票站定位器、可共享的事实和一个关于不平等投票的视频 概要 Boost Mobile 是一家预付费无线运营商。在预付费无线行业,品牌忠诚度非常低; 由于没有合同,人们经常更换运营商以获得最佳交易。Boost Mobile 的品牌使命是成为他们客户的盟友,帮助他们 -- 主要是美国城市地区的低收入和工人阶级少数群体 -- 被倾听。这些社区的选民投票站更少,更有可能排队等候几个小时。对这些美国人来说,排队意味着失业和失去薪水。为了帮助与他们服务的社区建立更有意义的联系,Boost Mobile 开始帮助他们的客户在 2016 总统选举中有平等的投票权限。 活动描述 自 2012 届总统选举以来,低收入和少数民族社区取消了 868 个投票站。Boost 移动商店位于这些街区。所以我们做了前所未有的事情: 我们在选举日把 Boost 移动商店变成了投票站,让这些地区的投票更容易、更容易获得。
Boost Your Voice
案例简介:Execution Turning Boost Mobile stores into official voting stations was a monumental challenge. It took a team of 30 people calling and following up with 817 counties for six months. The team had to overcome resistance and skepticism from many counties– after all, this same system has historically suppressed minority voters – but we managed to find several election officials who shared our belief that the system needed change because all Americans deserve equal voting access.On November 8th 2016, people voted in Boost Mobile stores across the United States. Marking an unprecedented partnership between government and a corporation in an election. Outcome While long lines persisted in many low-income neighborhoods, in Boost precincts, voting ran smoothly and voter turnout increased 23% over the 2012 presidential election.A get-out-the vote event, hosted in partnership with Chance the Rapper led to the highest early voting turnout in Chicago history.- 766 million total campaign impressionsBoost Mobile stores will continue to serve as official voting stations in the ongoing fight for equal access. Strategy After researching voter turnout data on the 2012 presidential election and the 2016 primary elections, we discovered wait times are longer by race and income level. This combined with the repeal of the Voting Rights Act by the Supreme Court and 868 polling station closures in low-income and minority neighborhoods, gave us an unprecedented opportunity to stand up for equal voting access. Our aim was to shine a light on the obstacles for low-income and minority voters and inspire action from all Americans who believe in voting equality. To reach our target demographic, we took a grassroots approach – partnering with voting rights groups, election officials and top hip-hop artists to host get-out-the-vote events. We designed a line of apparel to make “Voter” an empowering part of their identity. We also created a mobile-friendly web site with a polling station locator, shareable facts, and a video about unequal voting Synopsis Boost Mobile is a prepaid wireless carrier. In the prepaid wireless industry, brand loyalty is very low; with no contracts, people often switch carriers to get the best deal. Boost Mobile’s brand mission is to be an ally for their customers and help them be heard – primarily low-income and working-class minorities in urban areas across the United States.Voters in these neighborhoods have fewer voting stations and are more likely to have to wait in line for hours. To these Americans, waiting in line means missing work and losing a paycheck. To help form a more meaningful connection with the community they serve, Boost Mobile set out to help their customers have equal voting access in the 2016 presidential election. CampaignDescription Since the 2012 presidential election, 868 voting stations were eliminated in low-income and minority neighborhoods. Boost Mobile stores are located in these neighborhoods. So we did the unprecedented: We turned Boost Mobile Stores into voting stations on Election Day, to make voting in these areas easier and more accessible.
提高你的声音
暂无简介
Boost Your Voice
暂无简介
基本信息
- 广告战役: #Boost Mobile-网络-5d72#
- 广告品牌: BOOST MOBILE
- 发布日期: 2000
- 行业领域: 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
-
获得奖项:
- Cannes Lions 2018 铜奖 创意实效(Creative Effectiveness for Good)
- Cannes Lions 2018 入围 创意实效(Single Country Creative Effectiveness)
- Cannes Lions 2017 大奖 整合(Integrated)
- Cannes Lions 2017 钛狮 钛狮(Titanium)
- Cannes Lions 2017 金奖 户外(Live Advertising and Events)
- Cannes Lions 2017 银奖 直效(Use of Ambient Media: Large Scale)
- Cannes Lions 2017 入围 网络(Integrated Multi-Platform Campaign (Online & Offline))
- Cannes Lions 2017 入围 公关活动(Public Affairs & Lobbying)
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善