Podkovan|海报/平面|广告营销案例【ADGuider广告指南】

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波德科万

案例简介：背景: 当其他品牌试图降低制造成本时，我们仍然坚持酿造的原则，即使它们看起来已经过时，在商业上无利可图。我们的力量在我们的晚年。想法: 当你喝啤酒时，一切都会变得更好。问题正在解决，你变得更大胆，你的口才根本没有极限。你在你的生活中。执行: 文体结合了经典的 linocuts，给出了遗产的参考。与此同时，由于更现代的插图风格，标签与现代材料 (如 PET) 并不矛盾。

波德科万

案例简介：Background: While other brands are trying to make their manufacturing cheaper, we remain true to the principles of brewing, even if they seem obsolete and commercially unprofitable. Our strength is in our old age. Idea: When you drink beer everything becomes much better. Problems are solving, you become bolder and your eloquence simply does not have a limit. You're in for the ride of your life. Execution: Stylistic combines classical linocuts, giving a reference to heritage. At the same time, due to more modern illustration style, the label is not dissonating with modern materials (like PET).