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7900 升,2
案例简介:法国慈善机构 L214 揭示了烧烤季节中心肉类可怕的水足迹。 在公众看来,水的浪费几乎总是与私人浇水或游泳池有关。然而,我们往往忘记,水浪费的主要原因之一来自我们自己的盘子。事实上,平均需要 7900 升水才能产生 1千克的肉类蛋白质。这个不成比例的数字使肉类生产成为对我们水资源的最大威胁之一。这就是为什么 L214 在烧烤季节的高峰期发起了名为 # 7900L 的宣传活动。 该慈善机构通过展示形状像肉块的游泳池,旨在通过展示肉类消费对环境的严重影响 -- 无论是牛排, 鸡腿或熏肉条。 这项运动由一个名为 7900Litres.com 的网站完成,该网站允许每个人见证自己每周肉类消费的水足迹,以及它们对我们蓝色星球的影响。
7900 升,2
案例简介:French charity L214 casts a light on the terrible water footprint of meat in the heart of BBQ season. In the public’s mind, water waste is almost always associated to private overwatering or swimming pools. Yet we tend to forget that one of the major causes of water waste comes from our very own plates. Indeed, it takes an average of 7900 liters of water to produce only 1 kilogram of meat-based proteins. This disproportionate number makes meat production one of the biggest threats to our water resources. Which is why L214 launches this awareness campaign named #7900L during the peak of barbecue season. Through the representation of swimming pools shaped like pieces of meat, the charity is aiming to make an impact by showing the heavy environmental consequences of meat consumption - whether it is a steak, a chicken leg or a bacon strip. The campaign is completed by a website, 7900Litres.com, that allows everyone to witness the water footprint of their own weekly meat consumption, and their impact on our blue planet.
7900 Litres, 2
案例简介:法国慈善机构 L214 揭示了烧烤季节中心肉类可怕的水足迹。 在公众看来,水的浪费几乎总是与私人浇水或游泳池有关。然而,我们往往忘记,水浪费的主要原因之一来自我们自己的盘子。事实上,平均需要 7900 升水才能产生 1千克的肉类蛋白质。这个不成比例的数字使肉类生产成为对我们水资源的最大威胁之一。这就是为什么 L214 在烧烤季节的高峰期发起了名为 # 7900L 的宣传活动。 该慈善机构通过展示形状像肉块的游泳池,旨在通过展示肉类消费对环境的严重影响 -- 无论是牛排, 鸡腿或熏肉条。 这项运动由一个名为 7900Litres.com 的网站完成,该网站允许每个人见证自己每周肉类消费的水足迹,以及它们对我们蓝色星球的影响。
7900 Litres, 2
案例简介:French charity L214 casts a light on the terrible water footprint of meat in the heart of BBQ season. In the public’s mind, water waste is almost always associated to private overwatering or swimming pools. Yet we tend to forget that one of the major causes of water waste comes from our very own plates. Indeed, it takes an average of 7900 liters of water to produce only 1 kilogram of meat-based proteins. This disproportionate number makes meat production one of the biggest threats to our water resources. Which is why L214 launches this awareness campaign named #7900L during the peak of barbecue season. Through the representation of swimming pools shaped like pieces of meat, the charity is aiming to make an impact by showing the heavy environmental consequences of meat consumption - whether it is a steak, a chicken leg or a bacon strip. The campaign is completed by a website, 7900Litres.com, that allows everyone to witness the water footprint of their own weekly meat consumption, and their impact on our blue planet.
7900 升,2
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7900 Litres, 2
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To consume meat is to devour thousands of liters of water. Producing 1kg of meat-based proteins wastes 7900 liters of water. Let’s try to remember that we can live without meat but not without water. #7900L
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