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案例简介:
案例简介:
描绘出一个全新的多彩旅程
案例简介:
描绘出一个全新的多彩旅程
案例简介:
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描绘出一个全新的多彩旅程
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Eyes on this juicy and refreshing project – the outcome of an extensive and significant collaboration between Ditroit, Beeta and Grey NYC for Pantene by P&G. The aim of the film was to romance the pure and natural ingredients, blended into the diverse formulas of this product collection: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and with precise beneficial features. Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC. ditroit.it CREDITS Direction Ditroit Creative Director Salvatore Giunta Design & Development Claudio Gasparollo Martin Vokaty Christian Cabiddu Matteo Nicoli Andrew Prousalis Giovanni Mauro Pietro Furbatto Sergio Papa Producer Noemi Bugli Audio Smider — Agent Beeta Executive Producer Beatriz Romero — Agency Grey Creative Director Arturo Macouzet Art Director Emily Pracher Executive Producer Keira Rosenthal — Client Procter & Gamble Brand Pantene
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