营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    Google: 搜索2017年

    案例简介:谷歌今年搜索量最大的词汇揭示了野火、飓风和政治动荡带来的绝望深度,也揭示了人类精神的非凡力量和韧性。

    Google: 搜索2017年

    案例简介:Google's most-searched terms this year reveal the depths of despair brought by wildfires, hurricanes and political upheaval but also the extraordinary strength and resilience of the human spirit.

    Google: Year in Search 2017

    案例简介:谷歌今年搜索量最大的词汇揭示了野火、飓风和政治动荡带来的绝望深度,也揭示了人类精神的非凡力量和韧性。

    Google: Year in Search 2017

    案例简介:Google's most-searched terms this year reveal the depths of despair brought by wildfires, hurricanes and political upheaval but also the extraordinary strength and resilience of the human spirit.

    Google: 搜索2017年

    暂无简介

    Google: Year in Search 2017

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    Google has released its annual film of the search terms which have shaped the year, and it seems that in 2017, more than ever, the question we were all asking was 'how...?'Set to Harry Styles’ Sign of the Times, the film (conceived by Google Brand Studio and 72andSunny LA) highlights everything which made 2017 an annus horribilis: the natural disasters which devastated lives and land ('how do wildfires start?), the looming threat of nuclear war ("how far can North Korean missiles go?), and the politically-charged climate created by Trump's planned policies ("how much will the wall cost?"). However, it also reveals the strength of human spirit in the face of adversity, with searches such as how to be a good parent, a strong woman or even a superhero, and, ultimately, how to move forward. Overall, it's an uplifting send-off to the year.

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入