The Famous Collaboration|户外|广告营销案例【ADGuider广告指南】

著名的合作

案例简介：从非洲到亚洲，从欧洲到北美，消费者被要求提交问题的答案: “你想以什么闻名？随后，成千上万的回复在一个在线图库中进行了整理，对来自世界各地的人们的抱负和愿望进行了分类。1,542 个最有趣和吸引人的答案被选中成为雕塑的一部分。回应包括: 发现另一个星球上的生命，成为第一个在月球上品尝威士忌的人，并为所有人获得平等的权利。从秘密的梦想、终身的抱负到那些只想以对人类有益而闻名的人，答案显示了全球人们对名声的看法的真正不同的现实。由超过 34 名工程师和选定的艺术和技术团队组成的合作将这些全球反应转化为宏伟而创新的雕塑。这座雕塑高 5 米多，最宽的地方宽不到 5 米，重约 300 公斤，由 62 多根镀铜条组成，形成一个巨大的螺旋。使用专业照明和位于结构核心的机械臂，激光切割单词被戏剧性地投射到周围的所有墙壁和表面。巨大的雕塑悬挂在天花板上，让观众站在下面，体验内外的反射。机器人手臂位于中心，当站在雕塑下面时，观众也可以远程控制 -- 让雕塑变得栩栩如生。

著名的合作

案例简介：From Africa to Asia, Europe to North America, consumers were asked to submit answers to the question: “What would you like to be famous for?” Thousands of responses were then collated in an online gallery, cataloguing the ambitions and aspirations of people from across the globe. 1,542 of the most interesting and engaging answers were then selected to form part of the sculpture. Responses included: discovering life on another planet, becoming the first one to savour whisky on the moon and getting equal rights for all people. From secret dreams, lifelong ambitions to those that just want to be known for being good to mankind, the answers show the truly diverse realities of people’s views of fame globally.A collaboration comprising of over 34 engineers and selected artistic and technology teams transformed these global responses into a magnificent and innovative sculpture. The sculpture is just over 5m high and just under 5m wide at the widest point, weighs around 300 kilos and consists of more than 62 copper-plated strips forming a giant spiral. Using specialist lighting and a robotic arm, which sits at the heart of the structure, the laser cut words are projected dramatically onto all the surrounding walls and surfaces. The vast sculpture is suspended from the ceiling allowing viewers to stand underneath and experience both the inside and outside reflections. The robotic arm, which sits at the centre, can also be controlled remotely by viewers when standing underneath the sculpture – bringing the sculpture truly to life.