本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
感受情绪
案例简介:尽管每年有超过几人参观科学城地区-包括半球电影院 (IMAX电影院),科学博物馆和oceanogr à fic (欧洲最大的水族馆之一),但许多瓦伦西亚人仍然不知道Les Arts计划和游客。 尽管Les Arts大楼被视为瓦伦西亚最具标志性的建筑符号之一,但其高质量和多样化的节目-与欧洲一流的歌剧院和剧院相提并论-没有得到应有的认可。Serviceplan Spain开展了一项运动,通过使人们更接近空间本身的内容,使人们更多地接触Les Arts及其无与伦比的文化计划。因此,emoci ó naten Les Arts活动的构想是为了传达Les arts人们可以使用的各种表演艺术和文化产品,并且还由传统的离线和数字广告和动作组成。该活动的核心是一个装置,该装置涉及在Les Arts之外放置10个大型支撑,该支撑位于与科学城游客经常光顾的其他地方最近的长廊上,以使其从各个角度可见。对于构成单词E-M-O-C-I-Ó-N-A-T-E的10个字母中的每一个,都采用了代表Les Arts文化计划不同艺术学科的视觉效果来装饰字母。这些字母具有醒目的设计,并用光反应的 “虹彩” 墨水制成,因此当夜幕降临时,整个单词都被照亮了,并且在城市的不同地方都可以从远处看到,从而吸引了更多的游客进入建筑物,就像飞蛾扑火一样。10个支持中的每一个还包含一个QR码,路人可以扫描该QR码,该QR码链接到Les Arts文化计划中的表演视频,以及一个Spotify码,使人们能够收听与该计划相关的音乐。西班牙Serviceplan为Palau de Les Arts创建的综合广告,类别为: 娱乐、休闲。
感受情绪
案例简介:Despite the fact that more than several people visit the City of Sciences area - comprising the Hemisferic (IMAX cinema), Science Museum and Oceanogràfic (one of the largest aquariums in Europe) annually, the Les Arts programme is still unknown to many Valencian citizens and visitors. Although the Les Arts building is seen as one of the most iconic architectural symbols of Valencia, its high quality and varied programming – which is on a par with the great European opera houses and theatres – doesn’t have the level of recognition it deserves. Serviceplan Spain developed a campaign that will give more exposure to Les Arts and its unparalleled cultural program, by bringing people closer to the content of the space itself. So the Emociónate en Les Arts campaign was conceived in order to communicate the wide variety of performing arts and cultural offerings available to people at Les Arts, and was also composed with conventional offline and digital ads and actions. At the heart of the campaign was an installation involving placing 10 large supports outside Les Arts, on the promenade closest to the other frequented by visitors to the City of Sciences, in order to make it visible from all angles. For each of the 10 letters making up the word E-M-O-C-I-Ó-N-A-T-E, visuals representing different artistic disciplines of the cultural program of Les Arts were applied to decorate the letter. The letters had a striking design and were made with a light-reactive "iridescent" ink, so that when night fell, the entire word was illuminated and was visible from a distance in different parts of the city, having the effect of drawing more visitors to the building like moths to a flame. Each of the 10 supports also incorporated a QR code which passers-by could scan that linked to videos of shows in the Les Arts cultural programme, as well as a Spotify code which enabled people to listen to music related to the programme. Integrated advertisement created by Serviceplan, Spain for Palau de Les Arts, within the category: Recreation, Leisure.
Feel the emotions
案例简介:尽管每年有超过几人参观科学城地区-包括半球电影院 (IMAX电影院),科学博物馆和oceanogr à fic (欧洲最大的水族馆之一),但许多瓦伦西亚人仍然不知道Les Arts计划和游客。 尽管Les Arts大楼被视为瓦伦西亚最具标志性的建筑符号之一,但其高质量和多样化的节目-与欧洲一流的歌剧院和剧院相提并论-没有得到应有的认可。Serviceplan Spain开展了一项运动,通过使人们更接近空间本身的内容,使人们更多地接触Les Arts及其无与伦比的文化计划。因此,emoci ó naten Les Arts活动的构想是为了传达Les arts人们可以使用的各种表演艺术和文化产品,并且还由传统的离线和数字广告和动作组成。该活动的核心是一个装置,该装置涉及在Les Arts之外放置10个大型支撑,该支撑位于与科学城游客经常光顾的其他地方最近的长廊上,以使其从各个角度可见。对于构成单词E-M-O-C-I-Ó-N-A-T-E的10个字母中的每一个,都采用了代表Les Arts文化计划不同艺术学科的视觉效果来装饰字母。这些字母具有醒目的设计,并用光反应的 “虹彩” 墨水制成,因此当夜幕降临时,整个单词都被照亮了,并且在城市的不同地方都可以从远处看到,从而吸引了更多的游客进入建筑物,就像飞蛾扑火一样。10个支持中的每一个还包含一个QR码,路人可以扫描该QR码,该QR码链接到Les Arts文化计划中的表演视频,以及一个Spotify码,使人们能够收听与该计划相关的音乐。西班牙Serviceplan为Palau de Les Arts创建的综合广告,类别为: 娱乐、休闲。
Feel the emotions
案例简介:Despite the fact that more than several people visit the City of Sciences area - comprising the Hemisferic (IMAX cinema), Science Museum and Oceanogràfic (one of the largest aquariums in Europe) annually, the Les Arts programme is still unknown to many Valencian citizens and visitors. Although the Les Arts building is seen as one of the most iconic architectural symbols of Valencia, its high quality and varied programming – which is on a par with the great European opera houses and theatres – doesn’t have the level of recognition it deserves. Serviceplan Spain developed a campaign that will give more exposure to Les Arts and its unparalleled cultural program, by bringing people closer to the content of the space itself. So the Emociónate en Les Arts campaign was conceived in order to communicate the wide variety of performing arts and cultural offerings available to people at Les Arts, and was also composed with conventional offline and digital ads and actions. At the heart of the campaign was an installation involving placing 10 large supports outside Les Arts, on the promenade closest to the other frequented by visitors to the City of Sciences, in order to make it visible from all angles. For each of the 10 letters making up the word E-M-O-C-I-Ó-N-A-T-E, visuals representing different artistic disciplines of the cultural program of Les Arts were applied to decorate the letter. The letters had a striking design and were made with a light-reactive "iridescent" ink, so that when night fell, the entire word was illuminated and was visible from a distance in different parts of the city, having the effect of drawing more visitors to the building like moths to a flame. Each of the 10 supports also incorporated a QR code which passers-by could scan that linked to videos of shows in the Les Arts cultural programme, as well as a Spotify code which enabled people to listen to music related to the programme. Integrated advertisement created by Serviceplan, Spain for Palau de Les Arts, within the category: Recreation, Leisure.
感受情绪
暂无简介
Feel the emotions
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息