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在你的钱包里
案例简介:PocketBook推出了新的令人振奋的商业系列,展示了沉浸在书的情节中的魔力,模糊了文学故事与现实生活之间的界限。新的广告活动延续了 “在你的皮夹里” 的想法。我们都喜欢阅读,因为有机会逃离现实,尝试新的角色。 在新的广告中,PocketBook揭示了这些特定的用户见解。我们不只是读一本书; 我们和英雄一起过着短暂的生活,想象自己 “在他们的鞋子里”。这正是团结全世界阅读爱好者的原因。 这场运动刚刚在YouTube上开始,有两个引人入胜的故事: “间谍奶奶” 和 “令人震惊的华尔兹”,风格如此不同,但带来了完全参与书籍情节的相同想法。 “间谍奶奶” 是一个令人惊叹的间谍行动,主角是一项重要任务。如此戏剧性的情节可能非常危险-被故事吞噬,读者可以发现自己正处于激烈交火的中心!然后,也许他们将不得不从带枪的坏人中拯救特工。对于那些喜欢风险较小的娱乐活动的人,PocketBook邀请您在本季最豪华的舞会上跳舞 “令人震惊的华尔兹”。好消息: 读者不必担心着装要求。毕竟,应该在自己的家中舒适地阅读历史小说。瑞士月亮工作室为钱包制作的数字广告,类别为: 电子、技术。
在你的钱包里
案例简介:PocketBook launched the new mind-blowing commercial series, showing the magic of immersion into the plot of a book, blurring the borders between literary stories and real life. The new advertising campaign continues the "Inside your PocketBook" idea. We all love reading for the opportunity to escape from reality, to try on new roles. In the new commercials, PocketBook reveals these specific user insights. We do not just read a book; we live a short life together with heroes, imagining ourselves “in their shoes”. This is exactly what unites reading lovers all over the world. The campaign has just started on YouTube with two fascinating stories: “The Spy Granny” and “The Shocking Waltz”, - so different in style, but bringing the same idea of total involvement by a book plot. “The Spy Granny” is a stunning spy-action with the main character on an important mission. Such a dramatic plot can be very dangerous – being swallowed up by the story, readers can find themselves right in the heart of the intense firefight! Then, perhaps, they will have to save the agent from the bad guys with guns. For those who prefer less risky entertainment, PocketBook invites you to dance “The Shocking Waltz” on the most luxurious ball of this season. Good news: readers shouldn't worry about the dress code. After all, a historical novel is supposed to be read in the comfort of your own home. Digital advertisement created by Moon Studio, Switzerland for PocketBook, within the category: Electronics, Technology.
Inside your PocketBook
案例简介:PocketBook推出了新的令人振奋的商业系列,展示了沉浸在书的情节中的魔力,模糊了文学故事与现实生活之间的界限。新的广告活动延续了 “在你的皮夹里” 的想法。我们都喜欢阅读,因为有机会逃离现实,尝试新的角色。 在新的广告中,PocketBook揭示了这些特定的用户见解。我们不只是读一本书; 我们和英雄一起过着短暂的生活,想象自己 “在他们的鞋子里”。这正是团结全世界阅读爱好者的原因。 这场运动刚刚在YouTube上开始,有两个引人入胜的故事: “间谍奶奶” 和 “令人震惊的华尔兹”,风格如此不同,但带来了完全参与书籍情节的相同想法。 “间谍奶奶” 是一个令人惊叹的间谍行动,主角是一项重要任务。如此戏剧性的情节可能非常危险-被故事吞噬,读者可以发现自己正处于激烈交火的中心!然后,也许他们将不得不从带枪的坏人中拯救特工。对于那些喜欢风险较小的娱乐活动的人,PocketBook邀请您在本季最豪华的舞会上跳舞 “令人震惊的华尔兹”。好消息: 读者不必担心着装要求。毕竟,应该在自己的家中舒适地阅读历史小说。瑞士月亮工作室为钱包制作的数字广告,类别为: 电子、技术。
Inside your PocketBook
案例简介:PocketBook launched the new mind-blowing commercial series, showing the magic of immersion into the plot of a book, blurring the borders between literary stories and real life. The new advertising campaign continues the "Inside your PocketBook" idea. We all love reading for the opportunity to escape from reality, to try on new roles. In the new commercials, PocketBook reveals these specific user insights. We do not just read a book; we live a short life together with heroes, imagining ourselves “in their shoes”. This is exactly what unites reading lovers all over the world. The campaign has just started on YouTube with two fascinating stories: “The Spy Granny” and “The Shocking Waltz”, - so different in style, but bringing the same idea of total involvement by a book plot. “The Spy Granny” is a stunning spy-action with the main character on an important mission. Such a dramatic plot can be very dangerous – being swallowed up by the story, readers can find themselves right in the heart of the intense firefight! Then, perhaps, they will have to save the agent from the bad guys with guns. For those who prefer less risky entertainment, PocketBook invites you to dance “The Shocking Waltz” on the most luxurious ball of this season. Good news: readers shouldn't worry about the dress code. After all, a historical novel is supposed to be read in the comfort of your own home. Digital advertisement created by Moon Studio, Switzerland for PocketBook, within the category: Electronics, Technology.
在你的钱包里
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Inside your PocketBook
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