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我不会说的话
案例简介：最近在法国投票 (在欧洲国家如瑞典40年后)，废除教育暴力 (拍打，打屁股，捏，羞辱) 的法律规定，行使父母的权力是没有身体或心理暴力，并禁止所有普通的教育暴力。在法律之外，经过几个世纪的存在，习惯在法国家庭中仍然存在。StopVEO协会的使命是支持父母提高认识和良好的养育能力。但是，如何使父母意识到这种暴力的有害影响，而又不使他们感到内and并质疑他们的整个教育方法？阳狮公司 (Publicis Conseil) 设计了一部3英尺10英寸的电影，讲述了一种罕见的情感，这种情感深深地打动了人们，远远超出了告诉父母正确的教育方式。这部电影由劳拉 · 西库里 (Laura Sicouri) (起义) 出色地导演，通过两种时间，一种礼物和一个梦想，使母亲和孩子之间建立了非常牢固的关系，这唤起了人们可能不会暴力。这部电影质疑我们，当我们屈服于教育暴力，同时颂扬对孩子的爱时，我们会失去什么。当人们使用教育暴力时，他们会放弃与孩子的交流，并将最牢固的关系之一减少到非建设性的姿态。这部名为 “我不会说的话” 的电影说明了分担损失的时刻。法国阳狮为StopVEO制作的电影广告，类别为: 公共利益，非政府组织。
我不会说的话
案例简介：Recently voted in France (40 years after European countries like Sweden), the law for the educational violence abolition (slapping, spanking, pinching, humiliation) states that parental authority is exercised without physical or psychological violence and prohibits all Ordinary Educational Violence. Beyond the law, and after centuries of existence, habits persist in French homes. It is the mission of the StopVEO association to support parents towards awareness and good parenting. But how to raise parents aware of the harmful effects of such violence, without making them feel guilty and question their whole education method? Publicis Conseil has designed a 3’10’’ film of a rare emotion that moves deeply and goes far beyond telling parents the right way to educate. Brilliantly directed by Laura Sicouri (Insurrection), the film stages a very strong relationship between a mother and her child, through two temporalities, a present and a dream up, that evoke that it is possible not to be violent. This film questions us about what we lose when we give in to educational violence while making an ode to the love for children. When people use educational violence, they give up communication with their child and reduce one of the strongest relationships to a nonconstructive gesture. The film entitled "The words I won’t say " illustrates this moment of loss sharing. Film advertisement created by Publicis, France for StopVEO, within the category: Public Interest, NGO.
The words I won't say
案例简介：最近在法国投票 (在欧洲国家如瑞典40年后)，废除教育暴力 (拍打，打屁股，捏，羞辱) 的法律规定，行使父母的权力是没有身体或心理暴力，并禁止所有普通的教育暴力。在法律之外，经过几个世纪的存在，习惯在法国家庭中仍然存在。StopVEO协会的使命是支持父母提高认识和良好的养育能力。但是，如何使父母意识到这种暴力的有害影响，而又不使他们感到内and并质疑他们的整个教育方法？阳狮公司 (Publicis Conseil) 设计了一部3英尺10英寸的电影，讲述了一种罕见的情感，这种情感深深地打动了人们，远远超出了告诉父母正确的教育方式。这部电影由劳拉 · 西库里 (Laura Sicouri) (起义) 出色地导演，通过两种时间，一种礼物和一个梦想，使母亲和孩子之间建立了非常牢固的关系，这唤起了人们可能不会暴力。这部电影质疑我们，当我们屈服于教育暴力，同时颂扬对孩子的爱时，我们会失去什么。当人们使用教育暴力时，他们会放弃与孩子的交流，并将最牢固的关系之一减少到非建设性的姿态。这部名为 “我不会说的话” 的电影说明了分担损失的时刻。法国阳狮为StopVEO制作的电影广告，类别为: 公共利益，非政府组织。
The words I won't say
案例简介：Recently voted in France (40 years after European countries like Sweden), the law for the educational violence abolition (slapping, spanking, pinching, humiliation) states that parental authority is exercised without physical or psychological violence and prohibits all Ordinary Educational Violence. Beyond the law, and after centuries of existence, habits persist in French homes. It is the mission of the StopVEO association to support parents towards awareness and good parenting. But how to raise parents aware of the harmful effects of such violence, without making them feel guilty and question their whole education method? Publicis Conseil has designed a 3’10’’ film of a rare emotion that moves deeply and goes far beyond telling parents the right way to educate. Brilliantly directed by Laura Sicouri (Insurrection), the film stages a very strong relationship between a mother and her child, through two temporalities, a present and a dream up, that evoke that it is possible not to be violent. This film questions us about what we lose when we give in to educational violence while making an ode to the love for children. When people use educational violence, they give up communication with their child and reduce one of the strongest relationships to a nonconstructive gesture. The film entitled "The words I won’t say " illustrates this moment of loss sharing. Film advertisement created by Publicis, France for StopVEO, within the category: Public Interest, NGO.
我不会说的话
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The words I won't say
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