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回到学校必需品
案例简介:每个人都在考虑再次发生校园枪击事件的可能性,因为学生们准备在暑假2019年后重返学校。正是在这种紧张的气氛中,桑迪·胡克承诺 (Sandy Hook Promise) 发布了最新的PSA。起初,它似乎是典型的返校广告。但是,当很明显射手在学校活跃并且学生使用新的学校物品来挽救生命时,情况很快就会发生更黑暗的转变。广告结束时指出,返校的唯一必要条件是学会发现潜在射手的迹象。
回到学校必需品
案例简介:The possibility of yet another school shooting was on everyone’s mind as students prepared to return to school after the summer holidays of 2019. It was into this tense atmosphere that Sandy Hook Promise released its latest PSA. At first, it appears to be a typical back-to-school ad. But things soon take a darker turn when it becomes clear that a shooter is active in the school, and the pupils have use their new school items to save their lives. The commercial closes by pointing out that the only back-to school essential is learning to spot the signs of a potential shooter.
Back to School Essentials
案例简介:每个人都在考虑再次发生校园枪击事件的可能性,因为学生们准备在暑假2019年后重返学校。正是在这种紧张的气氛中,桑迪·胡克承诺 (Sandy Hook Promise) 发布了最新的PSA。起初,它似乎是典型的返校广告。但是,当很明显射手在学校活跃并且学生使用新的学校物品来挽救生命时,情况很快就会发生更黑暗的转变。广告结束时指出,返校的唯一必要条件是学会发现潜在射手的迹象。
Back to School Essentials
案例简介:The possibility of yet another school shooting was on everyone’s mind as students prepared to return to school after the summer holidays of 2019. It was into this tense atmosphere that Sandy Hook Promise released its latest PSA. At first, it appears to be a typical back-to-school ad. But things soon take a darker turn when it becomes clear that a shooter is active in the school, and the pupils have use their new school items to save their lives. The commercial closes by pointing out that the only back-to school essential is learning to spot the signs of a potential shooter.
回到学校必需品
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Back to School Essentials
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基本信息
- 广告战役: #Sandy Hook Promise-影视-97d2#
- 广告品牌: Sandy Hook Promise
- 发布日期: 2020
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 微电影
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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