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尴尬的塑料袋
案例简介：在世界各地，每分钟使用超过100万个一次性塑料袋。East West Market是一家以有机食品和当地农产品而闻名的温哥华杂货店，它希望创建一个店内提醒，以帮助购物者再也不会忘记可重复使用的袋子。因此，它重新设计了East West的塑料袋，使它们看起来像来自其他更尴尬的商店。他们工作了。在活动期间和之后，96% 的客户带来了可重复使用的袋子。这些袋子还受到了全球媒体的报道，鼓励各地的人们对一次性塑料三思而后行。
尴尬的塑料袋
案例简介：Around the world, over one million single-use plastic bags are used every minute. East West Market, a Vancouver grocery store known for organic food and local produce, wanted to create an in-store reminder to help shoppers never forget reusable bags again. So it redesigned East West’s plastic bags to make them look like they came from other, more embarrassing stores. And they worked. During and after the campaign, 96% of customers brought reusable bags. The bags also received global press coverage encouraging people everywhere to think twice about single-use plastic.
Embarrassing Plastic Bags
案例简介：在世界各地，每分钟使用超过100万个一次性塑料袋。East West Market是一家以有机食品和当地农产品而闻名的温哥华杂货店，它希望创建一个店内提醒，以帮助购物者再也不会忘记可重复使用的袋子。因此，它重新设计了East West的塑料袋，使它们看起来像来自其他更尴尬的商店。他们工作了。在活动期间和之后，96% 的客户带来了可重复使用的袋子。这些袋子还受到了全球媒体的报道，鼓励各地的人们对一次性塑料三思而后行。
Embarrassing Plastic Bags
案例简介：Around the world, over one million single-use plastic bags are used every minute. East West Market, a Vancouver grocery store known for organic food and local produce, wanted to create an in-store reminder to help shoppers never forget reusable bags again. So it redesigned East West’s plastic bags to make them look like they came from other, more embarrassing stores. And they worked. During and after the campaign, 96% of customers brought reusable bags. The bags also received global press coverage encouraging people everywhere to think twice about single-use plastic.
尴尬的塑料袋
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Embarrassing Plastic Bags
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