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3m 体积缩小包装
案例简介：任务是开发一种原始的促销包装解决方案，立即传达 3m 太阳能耳塞的产品价值 -- 这是一种针对经常需要有效噪音保护的最终用户 (如音乐家和节日观众) 的产品 )。3m 将耳塞的目的 -- 减少噪音 -- 变成了原始的包装设计。容器的盖子看起来像高保真音响系统的音量旋钮; 当打开它到达耳塞时，人们似乎在调低音量。
3m 体积缩小包装
案例简介：The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container's cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.
The 3M Volume-Down Packaging
案例简介：任务是开发一种原始的促销包装解决方案，立即传达 3m 太阳能耳塞的产品价值 -- 这是一种针对经常需要有效噪音保护的最终用户 (如音乐家和节日观众) 的产品 )。3m 将耳塞的目的 -- 减少噪音 -- 变成了原始的包装设计。容器的盖子看起来像高保真音响系统的音量旋钮; 当打开它到达耳塞时，人们似乎在调低音量。
The 3M Volume-Down Packaging
案例简介：The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container's cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.
3m 体积缩小包装
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The 3M Volume-Down Packaging
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