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ABN AMRO Smarter Savings
案例简介:
ABN AMRO Smarter Savings
案例简介:
ABN AMRO Smarter Savings
案例简介:
ABN AMRO Smarter Savings
案例简介:
ABN AMRO Smarter Savings
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ABN AMRO Smarter Savings
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案例详情
To introduce ABN AMROs "Smarter Savings", we designed and built a unique ABN AMRO coin coaster. Built as a funnel, the coin takes a trip through common savings dreams and goals. Interactive elements, such as question mechanisms, influences the route of the coin eventually leading to one or more Smarter Savers as a result. Taking this funnel as our primary basis, we derived its form from the ABN AMRO logo. To get a glimpse of the process, take a look at fromform.nl/abn-amro CREDITS Designed & directed by From Form Agency: Code dAzur Client: ABN AMRO Head of production: Christel Hofstee Producer: Poeiwah Cheung DOP: Hayo van Gemert Gaffer: Daan de Boer Grip: Onno Perdijk Design assistant: Leontien van Hattem Editor: Amber Hooijmans Grading: Barry Clarke @ Captcha! Post production: Captcha! Music & sound design: Audionerve Voice over: Bas Hoeflaak
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