本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
一块肥皂
案例简介：印度75% 的女性回避检查自己是否有乳腺癌的迹象。触摸他们的乳房会让他们不舒服。Lux希望找到一种鼓励自我检查的方法，因此重新设计了产品。带有肿块的肥皂会提醒女性在淋浴时不受约束。与印度癌症协会合作，通过筛查营向妇女介绍了带有肿块的肥皂。它开始了有关自我检查的对话，现在正在通过ICS计划在印度范围内扩展。
一块肥皂
案例简介：75% of women in India shy away from checking themselves for signs of breast cancer. Something about touching their breasts makes them uncomfortable. Lux wanted to find a way to encourage self-examination, so it redesigned its product. The Soap with a Lump alerts women when they are in the shower and uninhibited. In collaboration with the Indian Cancer Society, The Soap with a Lump was introduced to women through screening camps. It started a conversation about self-examination and is now being extended across India through ICS initiatives.
The Soap with a Lump
案例简介：印度75% 的女性回避检查自己是否有乳腺癌的迹象。触摸他们的乳房会让他们不舒服。Lux希望找到一种鼓励自我检查的方法，因此重新设计了产品。带有肿块的肥皂会提醒女性在淋浴时不受约束。与印度癌症协会合作，通过筛查营向妇女介绍了带有肿块的肥皂。它开始了有关自我检查的对话，现在正在通过ICS计划在印度范围内扩展。
The Soap with a Lump
案例简介：75% of women in India shy away from checking themselves for signs of breast cancer. Something about touching their breasts makes them uncomfortable. Lux wanted to find a way to encourage self-examination, so it redesigned its product. The Soap with a Lump alerts women when they are in the shower and uninhibited. In collaboration with the Indian Cancer Society, The Soap with a Lump was introduced to women through screening camps. It started a conversation about self-examination and is now being extended across India through ICS initiatives.
一块肥皂
暂无简介
The Soap with a Lump
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
