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案例简介:大众汽车推出了一系列车型的特殊优惠,其中包括3笔融资付款,维护和健康保险。对每个人来说都是一笔不可思议的交易。几乎每个人。因为现在国际空间站上有5名宇航员,他们是唯一不能利用特别优惠的人。由此,发起针对宇航员的道歉运动的想法,同时提醒其他所有人,这一提议现在可以在地球上使用。意大利DDB为大众汽车制作的电影广告,类别为: 汽车。
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案例简介:Volkswagen launched an exceptional offer on a series of models, that includes 3 financing’s tranches paid, maintenance and health insurance. An incredible deal for everyone. Well, almost everyone. Because right now there are 5 astronauts on the ISS and they are the only ones who can’t take advantage of the special offer. From this, the idea of creating an apology campaign addressed to the astronauts which, at the same time, reminds everyone else that this offer is now available on Earth. Film advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.
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案例简介:大众汽车推出了一系列车型的特殊优惠,其中包括3笔融资付款,维护和健康保险。对每个人来说都是一笔不可思议的交易。几乎每个人。因为现在国际空间站上有5名宇航员,他们是唯一不能利用特别优惠的人。由此,发起针对宇航员的道歉运动的想法,同时提醒其他所有人,这一提议现在可以在地球上使用。意大利DDB为大众汽车制作的电影广告,类别为: 汽车。
Sorry
案例简介:Volkswagen launched an exceptional offer on a series of models, that includes 3 financing’s tranches paid, maintenance and health insurance. An incredible deal for everyone. Well, almost everyone. Because right now there are 5 astronauts on the ISS and they are the only ones who can’t take advantage of the special offer. From this, the idea of creating an apology campaign addressed to the astronauts which, at the same time, reminds everyone else that this offer is now available on Earth. Film advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.
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