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耐克: 无处不在
案例简介：W + K波特兰向篮球传奇勒布朗 · 詹姆斯和赔率很高的克利夫兰骑士队致敬。
耐克: 无处不在
案例简介：W+K Portland pays tribute to basketball legend LeBron James and the odds-beating Cleveland Cavaliers.
Nike: Come Out of Nowhere
案例简介：W + K波特兰向篮球传奇勒布朗 · 詹姆斯和赔率很高的克利夫兰骑士队致敬。
Nike: Come Out of Nowhere
案例简介：W+K Portland pays tribute to basketball legend LeBron James and the odds-beating Cleveland Cavaliers.
耐克: 无处不在
暂无简介
Nike: Come Out of Nowhere
暂无简介
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To mark the start of the 2016-2017 NBA season, Nike and Wieden+Kennedy Portland pay tribute to basketball legend LeBron James and his odds-beating team, the Cleveland Cavaliers, with this stylish and understated black-and-white film. Helmed by Mark Romanek through Anonymous Content, the spot showcases James' signature defensive play - the chase-down block - which he used to great effect in last year's finals series. The campaign also includes targeted OOH advertising celebrating the individuality of the players across the league.
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