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2019东京车展
案例简介：东京车展的出席率多年来一直在下降，因为人们对向主要是男性观众推广新车的关注很少。2019，Dentsu公司极大地扩大了活动区域，并提供吸引年轻人和老年人的景点，无论男女。一个描绘充满活力的基于移动性的未来的视觉主题被用于所有通信以及事件区域本身。随着出席人数攀升70%，包括15岁以下儿童人数增加了三倍，Dentsu公司得以重新命名该活动，以真正庆祝流动性广阔的未来和开放。
2019东京车展
案例简介：Attendance at the Tokyo Motor Show had been in decline for years, due to a narrow focus on promoting new cars to a primarily male audience. In 2019, Dentsu Inc vastly expanded the event area and offered attractions that appealed to young and old, men and women alike. A visual motif depicting a vibrant mobility-based future, was used in all communications as well as the event area itself. With attendance climbing 70%, including a threefold increase in children under 15, Dentsu Inc was able to rebrand the event as a true celebration of mobility’s expansive future and openness.
Tokyo Motor Show 2019
案例简介：东京车展的出席率多年来一直在下降，因为人们对向主要是男性观众推广新车的关注很少。2019，Dentsu公司极大地扩大了活动区域，并提供吸引年轻人和老年人的景点，无论男女。一个描绘充满活力的基于移动性的未来的视觉主题被用于所有通信以及事件区域本身。随着出席人数攀升70%，包括15岁以下儿童人数增加了三倍，Dentsu公司得以重新命名该活动，以真正庆祝流动性广阔的未来和开放。
Tokyo Motor Show 2019
案例简介：Attendance at the Tokyo Motor Show had been in decline for years, due to a narrow focus on promoting new cars to a primarily male audience. In 2019, Dentsu Inc vastly expanded the event area and offered attractions that appealed to young and old, men and women alike. A visual motif depicting a vibrant mobility-based future, was used in all communications as well as the event area itself. With attendance climbing 70%, including a threefold increase in children under 15, Dentsu Inc was able to rebrand the event as a true celebration of mobility’s expansive future and openness.
2019东京车展
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Tokyo Motor Show 2019
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基本信息
- 广告战役： #JAMA - Japan Automobile Manufacturers Association# , # Inc.-设计与品牌-10712#
- 广告品牌： JAMA - Japan Automobile Manufacturers Association , Inc.
- 发布日期： 2020
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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