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哥德堡能源
案例简介:气候变化已经成为我们这个时代最紧迫的问题之一。与此同时,对机构的信任正跌至历史最低点。这让人们质疑政府、公司和组织正在做什么来应对气候变化,他们如何承担责任,并为更可持续的社会做出贡献。 哥德堡能源公司是一家市政能源公司,归哥德堡市民所有,几十年来,该公司一直坚持不懈地努力使这座城市成为一个更可持续、更好的居住地。 为了开始改变居民对可持续性的看法,我们决定利用/使用市政公司的核心; 作为一个集体的力量以及对开放和透明的要求。这意味着表明哥德堡能源有肌肉在系统水平上采取行动 (因此释放一些压力个人来解决问题) 能够以简单易懂的方式谈论他们正在做的所有举措。
哥德堡能源
案例简介:Climate change has become one of the most pressing issues of our times. At the same time trust in institutions is hitting an all time low. This has left people questioning what governments, companies and organisations are doing to fight climate change, how they take responsibility for, and are contributing to a more sustainable society. Göteborg Energi, being a municipal energy company, is owned by the citizens of Gothenburg and for decades the company have been working relentlessly to make the city a more sustainable and better place to live in. To start shift the residents perception about sustainability we decided to harness/use what is at the core of being a municipal company; the strength of being a collective and the demand on openness and transparency. This means showing that Göteborg Energi has the muscles to take action on a system level (hence releasing some pressure on the individual to solve the problem) and being able to talk about all the initiatives they are doing in a simple and comprehensible way.
Goteborg Energi
案例简介:气候变化已经成为我们这个时代最紧迫的问题之一。与此同时,对机构的信任正跌至历史最低点。这让人们质疑政府、公司和组织正在做什么来应对气候变化,他们如何承担责任,并为更可持续的社会做出贡献。 哥德堡能源公司是一家市政能源公司,归哥德堡市民所有,几十年来,该公司一直坚持不懈地努力使这座城市成为一个更可持续、更好的居住地。 为了开始改变居民对可持续性的看法,我们决定利用/使用市政公司的核心; 作为一个集体的力量以及对开放和透明的要求。这意味着表明哥德堡能源有肌肉在系统水平上采取行动 (因此释放一些压力个人来解决问题) 能够以简单易懂的方式谈论他们正在做的所有举措。
Goteborg Energi
案例简介:Climate change has become one of the most pressing issues of our times. At the same time trust in institutions is hitting an all time low. This has left people questioning what governments, companies and organisations are doing to fight climate change, how they take responsibility for, and are contributing to a more sustainable society. Göteborg Energi, being a municipal energy company, is owned by the citizens of Gothenburg and for decades the company have been working relentlessly to make the city a more sustainable and better place to live in. To start shift the residents perception about sustainability we decided to harness/use what is at the core of being a municipal company; the strength of being a collective and the demand on openness and transparency. This means showing that Göteborg Energi has the muscles to take action on a system level (hence releasing some pressure on the individual to solve the problem) and being able to talk about all the initiatives they are doing in a simple and comprehensible way.
哥德堡能源
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Goteborg Energi
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基本信息
- 广告战役: #Göteborg Energi-户外-b0d5#
- 广告品牌: Göteborg Energi
- 发布日期: 2020
- 行业领域: 公共事业
- 媒体类别: 户外
- 广告语言: 英语
- 媒介平台: 网络
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