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    案例简介:

    McCann: Priceless by MasterCard

    案例简介:

    McCann: Priceless by MasterCard

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    McCann: Priceless by MasterCard

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    广告公司: MasterCard

    案例详情

    Debuting in more than 45 countries, Mastercard’s brand ambassadors from across multiple sports are coming together for the first time ever in a new digital-first creative effort, fittingly themed, “Together, Everything is Possible.” This latest Start Something Priceless• effort uses the universal passion around sport and its inherent values of teamwork, sportsmanship, generosity and inclusion to demonstrate that it only takes a moment to connect with people to make a greater impact. The creative shows athletes Lionel Messi, Neymar Jr, Dan Carter, Bryan Habana, Annika Sorenstam, Ana Ivanovic and Valeri Kamensky connecting with each other over social media and using their Mastercard tap and go payment products to chase a red ball across continents and cultures to make sure it gets back to its owner.CreditsRaja Rajamannar – Chief Marketing & Communications OfficerMonica Biagiotti – Consumer Marketing & Sponsorships Executive VPCristina Paslar – Consumer Marketing VPMel Clements – Digital & Social Marketing VPNatalia Umeoka – Consumer Marketing Senior SpecialistJennifer Ziemer – Digital & Social ManagerJazmin Sagastiverza – Digital & Social Senior SpecialistAgency/Production:McCann XBCCreativeJoyce King Thomas – Chairman, Chief Creative Officer McCann XBCAdrian Botan – Global Creative DirectorPete Jones – EVP, Executive Creative DirectorHetu Negri – Senior CreativeJuan Peirano – Senior Art DirectorAccountNicolas Guzman – Managing DirectorAnn Carey – SVP, Executive Account DirectorJessica Deacon – VP, Account DirectorNader Nemati – Account ExecutiveNick Hird – Regional Business DirectorProduction - McCann New YorkDave Herman – SVP, Executive ProducerCraftAthenea Harrington – Lead Executive ProducerValentina Barbazza – Senior ProducerJuan Pérez de Rozas – ProducerLandia FilmsRodrigo Saavedra – DirectorNicolas Cabuche – Executive ProducerMaria Silva – ProducerCharli Ritter – DoPCristina Cavanillas – Production ManagerPhotographersCarles CarabíRita Puig-SerraCesar Lucadamo GuzmánFerran CapoSebastian Mayer

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