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捐赠 2 条形码水
案例简介:描述客户的简报 捐赠行动的关注: 韩国优质矿泉水,MINEWATER [矿: w: t (r)] 发起了一场关心缺乏安全饮用水的人的新运动。尽管人们有捐赠的良好意愿,将他们与分享行动联系起来一点也不容易。 创意执行 要捐赠,请打开 BARCODROP 并扫描它,仅此而已。如果你不这样做,还有一个额外的动作,剥下树皮,但是我们相信人们并不那么刻薄。 描述简短/目标的创造性解决方案。 捐赠 2 条形码水!很简单。没有账单或烦恼。世界上每个产品只有一个条形码,但是 MINEWATER 有两个!一个是 MINEWATER 的价格是 1 美元,另一个是非洲儿童的价格是 10 美分。我们称之为 BARCODROP,它是条形码 plus drop: 向非洲捐赠水的条形码。瓶子上的非洲儿童插图显示了一个男孩寻找水,这吸引了一种兴趣,并自然引发了一种行为。 尽可能详细地描述结果。 有了 MINEWATER,捐赠行动变得更加容易,人们展示了他们温暖的心。在最初的两周里,51% 的客户参与了捐赠,销售额增加了 244%。通过社交媒体分享 BARCODROP 照片正在蓬勃发展,现在这是韩国的热门趋势之一。这个想法最终改变了企业社会责任活动的范式,从严肃和沉闷转变为简单和有趣。现在,这个小的 2 条形码水正在一滴地改变世界!
捐赠 2 条形码水
案例简介:Describe the brief from the client Attention for the donating action: Korean premium mineral water, MINEWATER [mine:wɑ:tə(r)] launched a new campaign that cares about people who suffer from the lack of safe drinking water. Even though people have good intentions to donate, connecting them to the sharing action is not easy at all. Creative Execution To donate, leave the BARCODROP on and scan it, that’s all. If you don’t, there is an extra action, peeling the BARCODROP off, but we believe that people are not that mean. Describe the creative solution to the brief/objective. Donating 2-barcode water! It’s simple. No bills or no bothering. Every product in the world has only one barcode, but MINEWATER has two! One is for MINEWATER which costs 1$ and the other is for African children which costs 10cents. We call this a BARCODROP which is Barcode plus drop: barcode for donating water to Africa. The African child illustration on the bottle shows a boy seeking water which attracts an interest and naturally induces an action. Describe the results in as much detail as possible. With MINEWATER, the donating action became easier and people showed their warm hearts. For the first 2 weeks, 51% of the customers participated in donation and sales volume has increased by 244%. BARCODROP photo sharing is booming via social media and now it’s one of the hot trends in Korea. This idea has eventually changed the paradigm of CSR campaigns from serious and dull, to simple and fun. Now, this small 2-barcode water is changing the world drop by drop!
DONATING 2-BARCODE WATER
案例简介:描述客户的简报 捐赠行动的关注: 韩国优质矿泉水,MINEWATER [矿: w: t (r)] 发起了一场关心缺乏安全饮用水的人的新运动。尽管人们有捐赠的良好意愿,将他们与分享行动联系起来一点也不容易。 创意执行 要捐赠,请打开 BARCODROP 并扫描它,仅此而已。如果你不这样做,还有一个额外的动作,剥下树皮,但是我们相信人们并不那么刻薄。 描述简短/目标的创造性解决方案。 捐赠 2 条形码水!很简单。没有账单或烦恼。世界上每个产品只有一个条形码,但是 MINEWATER 有两个!一个是 MINEWATER 的价格是 1 美元,另一个是非洲儿童的价格是 10 美分。我们称之为 BARCODROP,它是条形码 plus drop: 向非洲捐赠水的条形码。瓶子上的非洲儿童插图显示了一个男孩寻找水,这吸引了一种兴趣,并自然引发了一种行为。 尽可能详细地描述结果。 有了 MINEWATER,捐赠行动变得更加容易,人们展示了他们温暖的心。在最初的两周里,51% 的客户参与了捐赠,销售额增加了 244%。通过社交媒体分享 BARCODROP 照片正在蓬勃发展,现在这是韩国的热门趋势之一。这个想法最终改变了企业社会责任活动的范式,从严肃和沉闷转变为简单和有趣。现在,这个小的 2 条形码水正在一滴地改变世界!
DONATING 2-BARCODE WATER
案例简介:Describe the brief from the client Attention for the donating action: Korean premium mineral water, MINEWATER [mine:wɑ:tə(r)] launched a new campaign that cares about people who suffer from the lack of safe drinking water. Even though people have good intentions to donate, connecting them to the sharing action is not easy at all. Creative Execution To donate, leave the BARCODROP on and scan it, that’s all. If you don’t, there is an extra action, peeling the BARCODROP off, but we believe that people are not that mean. Describe the creative solution to the brief/objective. Donating 2-barcode water! It’s simple. No bills or no bothering. Every product in the world has only one barcode, but MINEWATER has two! One is for MINEWATER which costs 1$ and the other is for African children which costs 10cents. We call this a BARCODROP which is Barcode plus drop: barcode for donating water to Africa. The African child illustration on the bottle shows a boy seeking water which attracts an interest and naturally induces an action. Describe the results in as much detail as possible. With MINEWATER, the donating action became easier and people showed their warm hearts. For the first 2 weeks, 51% of the customers participated in donation and sales volume has increased by 244%. BARCODROP photo sharing is booming via social media and now it’s one of the hot trends in Korea. This idea has eventually changed the paradigm of CSR campaigns from serious and dull, to simple and fun. Now, this small 2-barcode water is changing the world drop by drop!
捐赠 2 条形码水
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DONATING 2-BARCODE WATER
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