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穿着别人的鞋子
案例简介:家庭暴力影响到四分之一的妇女。他们无法逃脱的首要原因是?财务。桑坦德银行认为这应该有所帮助。因此,它在别人的鞋子上创建了一个小额贷款计划,旨在帮助妇女恢复财务自由和生活。为了提高人们对该计划的认识,Arnold Worldwide在纽约市金融区的心脏地带建造了 “家庭”,这是一次身临其境的体验。受真实幸存者故事的影响,这所房子和通过它的音频之旅旨在提供一个新的视角,了解住在虐待家庭是什么样子,以及为什么很难离开。
穿着别人的鞋子
案例简介:Domestic violence affects one in every four women. And the number one reason they can’t escape? Finances. Santander believed it should help. So, it created In Someone Else’s Shoes, a micro-lending program designed to help women reclaim their financial freedom and lives. To raise awareness about the programme, Arnold Worldwide built The Home, an immersive experience in the heart of NYC’s financial district. Influenced by real survivor stories, the house and the audio journey through it were designed to provide a new perspective on what living in an abusive home is like, and why it’s so hard to leave.
In Someone Else's Shoes
案例简介:家庭暴力影响到四分之一的妇女。他们无法逃脱的首要原因是?财务。桑坦德银行认为这应该有所帮助。因此,它在别人的鞋子上创建了一个小额贷款计划,旨在帮助妇女恢复财务自由和生活。为了提高人们对该计划的认识,Arnold Worldwide在纽约市金融区的心脏地带建造了 “家庭”,这是一次身临其境的体验。受真实幸存者故事的影响,这所房子和通过它的音频之旅旨在提供一个新的视角,了解住在虐待家庭是什么样子,以及为什么很难离开。
In Someone Else's Shoes
案例简介:Domestic violence affects one in every four women. And the number one reason they can’t escape? Finances. Santander believed it should help. So, it created In Someone Else’s Shoes, a micro-lending program designed to help women reclaim their financial freedom and lives. To raise awareness about the programme, Arnold Worldwide built The Home, an immersive experience in the heart of NYC’s financial district. Influenced by real survivor stories, the house and the audio journey through it were designed to provide a new perspective on what living in an abusive home is like, and why it’s so hard to leave.
穿着别人的鞋子
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In Someone Else's Shoes
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