Modo València ON|微电影|广告营销案例【ADGuider广告指南】

Modo val è ncia ON

案例简介：瓦莱尼西亚进入模式: 服务计划西班牙为访问巴伦西亚创建了第一个封锁后活动在全球冠状病毒大流行期间的禁止期后，“瓦莱尼西亚 · 恩莫多” 鼓励瓦莱尼西亚地区与旅游业重新联系。 2020年5月25日，val è ncia-Serviceplan Spain是负责new Visit val è ncia活动的创意机构。访问瓦莱尼西亚运动的积极精神按下on按钮，刺激该地区旅游业的复苏。这场运动的特点是一部由著名的西班牙音乐家Sole gim é nez配音的电影，他的歌词与一部令人振奋的电影完美地合作，邀请游客拥抱valencia提供的简单生活乐趣，比如美食、自然美景和大海。服务计划西班牙在瓦莱尼西亚市解除封锁措施的第一阶段发起了第一次访问瓦莱尼西亚旅游活动。一场情感运动，“莫多恩的瓦莱尼亚”，也是一场交流运动，将图里亚首都定位为国家和国际旅游业的 “第一线” 是更广泛战略的一部分。并加强为旅行者提供的文化、休闲和娱乐，包括自然、文化和美食。该运动鼓励人们再次感受和联系，同时通过展示瓦莱尼西亚景点的数字系列和图形强调城市旅游服务的安全性和可靠性。杰出的视听作品通过与歌手唯一的gim é nez的特别合作得到提升，这是西班牙音乐中最受认可和赞赏的声音之一，他的声音，歌词和音乐作品是专门为 “Modo on中的valencia” 活动委托的。西班牙服务计划执行创意总监埃米利奥 · 瓦尔夫德 (Emilio Valverde) 评论道: “瓦列西亚模式除了是宣布城市逐步重新开放的绝佳资源之外旅游业，是一个将巴伦西亚定位在旅游目的地之外的概念; 因为瓦莱尼西亚不仅仅是一个城市，而是一种态度、一种心态、一种生活方式。" 根据这一概念，# ponteenmodoval è ncia运动以新的态度转移了该市的提议。ON是一个可识别的和流行的数字资源，但也是一个有吸引力和暗示性的术语，在情感上与西班牙社会开始出现的非模式形成鲜明对比。它代表了当前的社交、交流、购物、断开连接、了解新地方和重新发现旅行体验的方式。该运动鼓励人们在城市中再次感受和联系，这是一种生活方式。随着服务重新开放，随着封锁措施的逐步解除，该运动的所有内容都将得到调整。因此，这是一种流动的活动，可扩展，并根据每个时刻进行适应性调整，以便重新激活不同的活动，并因此再次传达他们的 “开启” 模式。 'Modo on的valencia' 展示了城市的巨大优势，展示了它的广泛提供，并影响了城市的旅游安全。该运动将在社交网络上传播，创意面向城市、自然、体育或家庭游客等部分。

Modo val è ncia ON

案例简介：València in On Mode: Serviceplan Spain Create First Post-Lockdown Campaign for Visit Valencia “València en Modo On” encourages a reconnection with Tourism for the region of València, following the period of lockdown during the Global Coronavirus Pandemic. València, 25 May 2020 — Serviceplan Spain is the creative agency responsible for the new Visit València campaign. The positive spirit of the Visit València campaign presses the on button to stimulate the beginning of tourism recovery in the region. The campaign features a film voiced by well-known Spanish musician Sole Giménez, whose lyrics partner perfectly with an uplifting film inviting tourists to embrace the simple joys of life that València has to offer, such as gastronomy, natural beauty and the sea. Serviceplan Spain launched the first Visit València tourist campaign during phase 1 of the de-escalation of lockdown measures in the city of València. An emotional campaign, ‘València in Modo On’, as well as being a communication campaign, it is part of a wider strategy to position the capital of Turia as the "first line of departure" for national and international tourism. And to enhance its cultural, leisure and entertainment offers for travellers which include nature, culture and fine cuisine. The campaign encourages people to feel and connect again, while emphasising the safety and reliability of the city's tourist offer through a digital series and graphics that show València‘s attractions. Outstanding audiovisual production has been elevated by the special collaboration with singer Sole Giménez, one of the most recognized and appreciated voices of Spanish music, whose voice, lyrics and musical composition were commissioned specially for the ‘València in Modo On’ campaign. Emilio Valverde, Executive Creative Director, Serviceplan Spain commented: “The València Mode, in addition to being a fantastic resource to announce the gradual reopening of the city to tourism, is a concept that positions Valencia beyond a tourist destination; because more than a city, València is an attitude, a state of mind, a lifestyle.” Under the concept, the # PonteEnModoValència campaign transfers the city's offer with a new attitude. ON is a recognizable and trending digital resource, but also an attractive and suggestive term that emotionally contrasts with the OFF mode from which Spanish society is beginning to emerge. It represents the current way of socializing, communicating, shopping, disconnecting, getting to know new places and rediscovering the experience of travel. The campaign encourages people to feel and connect again in the city that is a lifestyle. All the elements of the campaign will be adapted as services are reopened, as the gradual lifting of lockdown measures progresses. It is therefore a liquid campaign, scalable and adaptable according to each moment when it is safe to re-activated different activities, and therefore communicate their ‘ON’ mode again. ‘València in Modo On’ shows the great advantages of the city, exhibiting its wide offer and influencing the safety of tourism in the city. The campaign will be disseminated on social networks, with the creative aimed at segments such as urban, nature, sports or family tourists.