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案例简介:屏幕时间对我们下一代整体福祉的影响是一个日益增长的国际关注。新西兰领先的电信公司Spark与Gilbert Rugby、Nakatomi和儿童心理学家Emma Woodward博士合作,创建了一个智能球,帮助家庭平衡屏幕时间和游戏时间。一分钟。70个原型是为公开试验开发的,通过与全国产生共鸣的线路内容的支持。品牌爱情平均比类别标准高出25%,所有家庭都实现了他们的目标,最重要的是,这让他们花更多的时间在一起。
玩
案例简介:The effect of screen time on the overall wellbeing of our next generation is a growing, international concern. New Zealand’s leading telco, Spark, partnered with Gilbert Rugby, Nakatomi, and child psychologist Dr Emma Woodward to create a smart ball that helps families balance screen time with playtime. Minute for minute. 70 prototypes were developed for a public trial, supported by through the line content that resonated with the nation. Brand love tracked on average 25% higher than the category norm, all families achieved their goals and, most importantly, it got them spending more time together.
Play
案例简介:屏幕时间对我们下一代整体福祉的影响是一个日益增长的国际关注。新西兰领先的电信公司Spark与Gilbert Rugby、Nakatomi和儿童心理学家Emma Woodward博士合作,创建了一个智能球,帮助家庭平衡屏幕时间和游戏时间。一分钟。70个原型是为公开试验开发的,通过与全国产生共鸣的线路内容的支持。品牌爱情平均比类别标准高出25%,所有家庭都实现了他们的目标,最重要的是,这让他们花更多的时间在一起。
Play
案例简介:The effect of screen time on the overall wellbeing of our next generation is a growing, international concern. New Zealand’s leading telco, Spark, partnered with Gilbert Rugby, Nakatomi, and child psychologist Dr Emma Woodward to create a smart ball that helps families balance screen time with playtime. Minute for minute. 70 prototypes were developed for a public trial, supported by through the line content that resonated with the nation. Brand love tracked on average 25% higher than the category norm, all families achieved their goals and, most importantly, it got them spending more time together.
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