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夫妇
案例简介：iCase冰箱推出的对象是20-30人口中的年轻中国消费者。该品牌希望传达一种年轻而时尚的氛围，与新款iCase冰箱的时尚独特设计相契合。这种新产品的主要特点是冰箱由2个组件组成，可以分离成单个单元，也可以组合成双人冰箱。TVC充满了幽默和态度，讲述了一对时尚和非传统的年轻夫妇的故事，通过使用现实生活中的夫妇而不是专业演员，增加了真实性。展示了年轻一代对爱情的独特态度，同时强调海尔领袖产品如何成为他们生活方式的组成部分。由中国的Serviceplan为海尔创作的电影广告，类别包括: 电子、科技、住宅、花园。
夫妇
案例简介：The iCase Refrigerator launch is aimed at young Chinese consumers in the 20-30 demographic. The brand wanted to convey a young and fashion-focussed vibe that fits with the stylish and unique design of the new iCase Refrigerator. The main feature of this new product is that the refrigerator is made up of 2 components, which can be separated into single units, and also can be combined into a double fridge. The TVC is infused with humour and attitude and tells the story of a fashionable and unconventional young couple, with added authenticity through the use of a real-life couple rather than professional actors. Showing the unique attitudes of the young generation towards love, whilst emphasising how the Haier Leader product can be integral to their lifestyle. Film advertisement created by Serviceplan, China for Haier, within the categories: Electronics, Technology, House, Garden.
Couple
案例简介：iCase冰箱推出的对象是20-30人口中的年轻中国消费者。该品牌希望传达一种年轻而时尚的氛围，与新款iCase冰箱的时尚独特设计相契合。这种新产品的主要特点是冰箱由2个组件组成，可以分离成单个单元，也可以组合成双人冰箱。TVC充满了幽默和态度，讲述了一对时尚和非传统的年轻夫妇的故事，通过使用现实生活中的夫妇而不是专业演员，增加了真实性。展示了年轻一代对爱情的独特态度，同时强调海尔领袖产品如何成为他们生活方式的组成部分。由中国的Serviceplan为海尔创作的电影广告，类别包括: 电子、科技、住宅、花园。
Couple
案例简介：The iCase Refrigerator launch is aimed at young Chinese consumers in the 20-30 demographic. The brand wanted to convey a young and fashion-focussed vibe that fits with the stylish and unique design of the new iCase Refrigerator. The main feature of this new product is that the refrigerator is made up of 2 components, which can be separated into single units, and also can be combined into a double fridge. The TVC is infused with humour and attitude and tells the story of a fashionable and unconventional young couple, with added authenticity through the use of a real-life couple rather than professional actors. Showing the unique attitudes of the young generation towards love, whilst emphasising how the Haier Leader product can be integral to their lifestyle. Film advertisement created by Serviceplan, China for Haier, within the categories: Electronics, Technology, House, Garden.
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