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太阳能年度报告 2011
案例简介:描述客户的简报 奥地利太阳能协会代表奥地利所有重要的太阳能供应商,并寻求接触政治和经济领域的舆论领袖。因此,我们被要求开发一种卓越的媒体,将奥地利太阳能描绘成奥地利太阳能行业持续创新的行业间组织。除了协会成员之外,年度报告主要针对经济和政治领域的舆论领袖。 创意执行 由于太阳能是我们客户奥地利太阳能的主要业务,我们考虑了如何将这种能源用于纸张。通过创建一份仅在紫外线照射下可读的年度报告,我们向目标受众令人印象深刻地展示了太阳和奥地利太阳能的力量。 描述简短/目标的创造性解决方案。 我们必须展示太阳和协会的创新力量。我们通过开发第一份由太阳驱动的年度报告令人印象深刻地做到了这一点。它的内容一直看不见,直到阳光落在它的页面上。该报告不仅在奥地利,而且在全世界都得到了很大的回应。 尽可能详细地描述结果。 这份报告很受欢迎,我们不得不重印。我们收到了来自世界各地的 400 多份请求,例如安永,奥地利联邦总理办公室,TED 会议,绿色和平组织等等。另一个结果是,印刷公司 Mory & Meier 一直被订单淹没。
太阳能年度报告 2011
案例简介:Describe the brief from the client The association Austria Solar stands for all the important solar energy providers from Austria and was seeking to reach out to opinion-leaders in the political and economical field. So we were asked to develop a remarkable medium, which portrayed Austria Solar as a consistently innovative inter-trade organisation of the Austrian solar industry. The annual report was – apart from association members – primarily addressed to opinion-leaders in economical and political fields. Creative Execution Since solar energy is the main business of our client Austria Solar, we thought about how we could put this energy to paper. By creating an annual report that is only readable under UV exposure, we impressively demonstrated the sun’s and Austria Solar’s power to the target audience. Describe the creative solution to the brief/objective. We had to demonstrate both the sun’s and the association’s innovative power. We impressively did this by developing the first annual report powered by the sun. Its content remains invisible until sunlight falls on its pages. The report was met with great response not only in Austria but worldwide. Describe the results in as much detail as possible. The report was so well received that we had to have it reprinted. We received more than 400 requests from all over the world, e.g. Ernst & Young, the Austrian office of the Federal Chancellor, the TED conference, Greenpeace to name a few. As an additional result, the printing company Mory & Meier has ever since been overwhelmed with orders.
THE SOLAR ANNUAL REPORT 2011
案例简介:描述客户的简报 奥地利太阳能协会代表奥地利所有重要的太阳能供应商,并寻求接触政治和经济领域的舆论领袖。因此,我们被要求开发一种卓越的媒体,将奥地利太阳能描绘成奥地利太阳能行业持续创新的行业间组织。除了协会成员之外,年度报告主要针对经济和政治领域的舆论领袖。 创意执行 由于太阳能是我们客户奥地利太阳能的主要业务,我们考虑了如何将这种能源用于纸张。通过创建一份仅在紫外线照射下可读的年度报告,我们向目标受众令人印象深刻地展示了太阳和奥地利太阳能的力量。 描述简短/目标的创造性解决方案。 我们必须展示太阳和协会的创新力量。我们通过开发第一份由太阳驱动的年度报告令人印象深刻地做到了这一点。它的内容一直看不见,直到阳光落在它的页面上。该报告不仅在奥地利,而且在全世界都得到了很大的回应。 尽可能详细地描述结果。 这份报告很受欢迎,我们不得不重印。我们收到了来自世界各地的 400 多份请求,例如安永,奥地利联邦总理办公室,TED 会议,绿色和平组织等等。另一个结果是,印刷公司 Mory & Meier 一直被订单淹没。
THE SOLAR ANNUAL REPORT 2011
案例简介:Describe the brief from the client The association Austria Solar stands for all the important solar energy providers from Austria and was seeking to reach out to opinion-leaders in the political and economical field. So we were asked to develop a remarkable medium, which portrayed Austria Solar as a consistently innovative inter-trade organisation of the Austrian solar industry. The annual report was – apart from association members – primarily addressed to opinion-leaders in economical and political fields. Creative Execution Since solar energy is the main business of our client Austria Solar, we thought about how we could put this energy to paper. By creating an annual report that is only readable under UV exposure, we impressively demonstrated the sun’s and Austria Solar’s power to the target audience. Describe the creative solution to the brief/objective. We had to demonstrate both the sun’s and the association’s innovative power. We impressively did this by developing the first annual report powered by the sun. Its content remains invisible until sunlight falls on its pages. The report was met with great response not only in Austria but worldwide. Describe the results in as much detail as possible. The report was so well received that we had to have it reprinted. We received more than 400 requests from all over the world, e.g. Ernst & Young, the Austrian office of the Federal Chancellor, the TED conference, Greenpeace to name a few. As an additional result, the printing company Mory & Meier has ever since been overwhelmed with orders.
太阳能年度报告 2011
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THE SOLAR ANNUAL REPORT 2011
暂无简介
基本信息
- 广告战役: #Verband Austria Solar-设计与品牌-7d89#
- 广告品牌: Verband Austria Solar
- 发布日期: 2000
- 行业领域: 能源/化工 , 农用/农具 , 汽车/工具
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- AME Awards 2013 铜奖 产品与服务(Utilities)
- Cannes Lions 2012 金奖 直效(Corporate Image & Information)
- Cannes Lions 2012 银奖 直效(Flat Mailing)
- Cannes Lions 2012 铜奖 推广(Corporate Image & Information)
- Clio 2012 银奖 创新媒体
- Golden Award of Montreux 2012 金奖 创意媒体应用(Best Use of Print Media)
- 伦敦国际广告节 2012 金奖 其他(Direct Marketing - Business-to-Business)
- 伦敦国际广告节 2012 金奖 其他(Design: Annual Reports)
- 伦敦国际广告节 2012 金奖 平面(Design: Annual Reports)
- 伦敦国际广告节 2012 金奖 平面(Direct Marketing - Business-to-Business)
- PIAF-PragueInternationalAdvertisingFestival 2012 金奖 技术创意应用(Creative use of technologies)
- Art Directors Club of Europe 2012 金奖 平面广告(New use of media)
- Art Directors Club of Europe 2012 金奖 平面广告(Mailings)
- Art Directors Club of Europe 2012 金奖 推广/新媒体/活动(New use of media)
- Art Directors Club of Europe 2012 金奖 推广/新媒体/活动(Mailings)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 设计(Business to Business Direct)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 设计(Publication Design)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 设计(Media Innovation - Alternative Media)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 媒体应用与Branded Content(Business to Business Direct)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 媒体应用与Branded Content(Publication Design)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 媒体应用与Branded Content(Media Innovation - Alternative Media)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 其他(Business to Business Direct)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 其他(Publication Design)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 其他(Media Innovation - Alternative Media)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 平面(Business to Business Direct)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 平面(Publication Design)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 平面(Media Innovation - Alternative Media)
- EPICA(EuropesPremierCreativeAwards) 2012 铜奖 设计(Corporate Image)
- EPICA(EuropesPremierCreativeAwards) 2012 铜奖 媒体应用与Branded Content(Corporate Image)
- EPICA(EuropesPremierCreativeAwards) 2012 铜奖 其他(Corporate Image)
- EPICA(EuropesPremierCreativeAwards) 2012 铜奖 平面(Corporate Image)
- Eurobest-TheEuropeanAdvertisingFestival 2012 金奖 设计(Best Use of Print)
- Eurobest-TheEuropeanAdvertisingFestival 2012 金奖 设计(Flat Mailing)
- Eurobest-TheEuropeanAdvertisingFestival 2012 金奖 设计(Publications)
- Eurobest-TheEuropeanAdvertisingFestival 2012 金奖 直效(Best Use of Print)
- Eurobest-TheEuropeanAdvertisingFestival 2012 金奖 直效(Flat Mailing)
- Eurobest-TheEuropeanAdvertisingFestival 2012 金奖 直效(Publications)
- Eurobest-TheEuropeanAdvertisingFestival 2012 金奖 媒介(Best Use of Print)
- Eurobest-TheEuropeanAdvertisingFestival 2012 金奖 媒介(Flat Mailing)
- Eurobest-TheEuropeanAdvertisingFestival 2012 金奖 媒介(Publications)
- Eurobest-TheEuropeanAdvertisingFestival 2012 金奖 推广与活动(Best Use of Print)
- Eurobest-TheEuropeanAdvertisingFestival 2012 金奖 推广与活动(Flat Mailing)
- Eurobest-TheEuropeanAdvertisingFestival 2012 金奖 推广与活动(Publications)
- Eurobest-TheEuropeanAdvertisingFestival 2012 铜奖 设计(Corporate Image & Information)
- Eurobest-TheEuropeanAdvertisingFestival 2012 铜奖 直效(Corporate Image & Information)
- Eurobest-TheEuropeanAdvertisingFestival 2012 铜奖 媒介(Corporate Image & Information)
- Eurobest-TheEuropeanAdvertisingFestival 2012 铜奖 推广与活动(Corporate Image & Information)
- MeribelAdFestival-CentralEuropeCristalAwards 2012 Cristal 消费者营销(Best Use of Direct Marketing)
- MeribelAdFestival-CentralEuropeCristalAwards 2012 Cristal 设计(Best Use of Direct Marketing)
- MeribelAdFestival-CentralEuropeCristalAwards 2012 Cristal 平面制作(Best Use of Direct Marketing)
- MeribelAdFestival-CentralEuropeCristalAwards 2012 Emerald 消费者营销(Design Craft/Graphic Design)
- MeribelAdFestival-CentralEuropeCristalAwards 2012 Emerald 消费者营销(Art Direction)
- MeribelAdFestival-CentralEuropeCristalAwards 2012 Emerald 设计(Design Craft/Graphic Design)
- MeribelAdFestival-CentralEuropeCristalAwards 2012 Emerald 设计(Art Direction)
- MeribelAdFestival-CentralEuropeCristalAwards 2012 Emerald 平面制作(Design Craft/Graphic Design)
- MeribelAdFestival-CentralEuropeCristalAwards 2012 Emerald 平面制作(Art Direction)
- The Cresta Awards 2012 大奖 设计(Publication Design)
- The Cresta Awards 2012 大奖 直效(Annual Reports)
- The Cresta Awards 2012 优胜奖 制作(Craft DM - Art Direction)
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