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案例简介：KVK (荷兰商会) 面临着一个感知问题。企业家仍然认为 KVK 是一个老式的企业注册办公室，而不是荷兰所有企业家的服务提供商。KVK 如何在支持面临财务困境的企业主方面发挥重要作用，真正帮助那些最需要我们帮助的企业家？企业家更喜欢不谈论财务问题。结果，他们寻求帮助太晚了，他们的问题变得更大。为了打破这一循环，让企业家知道他们并不孤单，我们开发了 KVK 复出热线: 一条帮助热线，企业家可以 24/7 匿名寻求建议和支持。在迷你纪录片中，知名企业家公开谈论他们的财务问题和解决方案。仅使用公关和社交媒体渠道，我们设法在所有国家媒体上登上头条。由于详细的个人公关方法，我们著名的企业家担任所有领先媒体的发言人。KVK 充满了反应，第一天晚上只有 223 个电话，而且数量还在增长。
回归故事
案例简介：KVK (The Dutch Chamber of Commerce) is faced with a perception problem. Entrepreneurs still see KVK as an old-fashioned registration office for businesses, instead of a service provider for all entrepreneurs in the Netherlands. How can KVK play a significant role in supporting business owners facing financial trouble, really helping those entrepreneurs that need our help most?Entrepreneurs prefer not to talk about financial problems. As a result, they seek help too late and their problems become even bigger. To break this cycle and let entrepreneurs know they are not alone, we developed the KVK Comeback line: a helpline where entrepreneurs can seek advice and support anonymously 24/7. In mini-documentaries, well-known entrepreneurs talk openly about their financial problems and solutions. Using PR and social media channels only, we manage to make headlines in all national media. Our well-known entrepreneurs acted as spokespersons in all leading media, thanks to a detailed and personal PR approach. KVK is flooded with reactions, with only 223 calls in the first night, and the count is still growing.
COMEBACK STORIES
案例简介：KVK (荷兰商会) 面临着一个感知问题。企业家仍然认为 KVK 是一个老式的企业注册办公室，而不是荷兰所有企业家的服务提供商。KVK 如何在支持面临财务困境的企业主方面发挥重要作用，真正帮助那些最需要我们帮助的企业家？企业家更喜欢不谈论财务问题。结果，他们寻求帮助太晚了，他们的问题变得更大。为了打破这一循环，让企业家知道他们并不孤单，我们开发了 KVK 复出热线: 一条帮助热线，企业家可以 24/7 匿名寻求建议和支持。在迷你纪录片中，知名企业家公开谈论他们的财务问题和解决方案。仅使用公关和社交媒体渠道，我们设法在所有国家媒体上登上头条。由于详细的个人公关方法，我们著名的企业家担任所有领先媒体的发言人。KVK 充满了反应，第一天晚上只有 223 个电话，而且数量还在增长。
COMEBACK STORIES
案例简介：KVK (The Dutch Chamber of Commerce) is faced with a perception problem. Entrepreneurs still see KVK as an old-fashioned registration office for businesses, instead of a service provider for all entrepreneurs in the Netherlands. How can KVK play a significant role in supporting business owners facing financial trouble, really helping those entrepreneurs that need our help most?Entrepreneurs prefer not to talk about financial problems. As a result, they seek help too late and their problems become even bigger. To break this cycle and let entrepreneurs know they are not alone, we developed the KVK Comeback line: a helpline where entrepreneurs can seek advice and support anonymously 24/7. In mini-documentaries, well-known entrepreneurs talk openly about their financial problems and solutions. Using PR and social media channels only, we manage to make headlines in all national media. Our well-known entrepreneurs acted as spokespersons in all leading media, thanks to a detailed and personal PR approach. KVK is flooded with reactions, with only 223 calls in the first night, and the count is still growing.
回归故事
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COMEBACK STORIES
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基本信息
- 广告战役： #COMEBACK STORIES#
- 广告品牌： KAMER VAN KOOPHANDEL
- 发布日期： 2019-04-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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