本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
超越一个目标
案例简介:这部短片是我们在 2018 赛季之前一年一度的波特兰索恩俱乐部会员 (季票持有者) 更新平台的核心。除了他们的个人天赋之外,正是长时间的训练和重复的训练让这支世界级运动员队伍大放异彩。他们的奉献精神和技能只有世界上最好的支持者的热情才能相匹配 -- 当两人走到一起时,体育场才会真正歌唱。我们通过完全基于本地音频的定制配乐的棱镜,创造了一个动态的、引人注目的内容,展示了我们运动员的力量和力量,以及索恩斯无与伦比的比赛体验的能量。除了推动高年度会员续订率,我们还通过各种社交/数字平台同时分享了这篇文章,以推动与现有粉丝的全面互动, 同时也把它作为一个工具,向新的支持者介绍这个品牌。
超越一个目标
案例简介:This short film was the centerpiece of our annual Portland Thorns FC membership (season ticket holder) renewal platform ahead of the 2018 season. Beyond their individual talents, it's the long hours and repetition of training that makes this team of world-class athletes shine. Their dedication and skill is matched only by the passion of the best supporters in the world – and when the two come together the stadium truly sings. We created a dynamic, compelling piece of content showcasing the strength and power of our athletes and the energy of the Thorns’ unparalleled match experience, through the prism of a custom soundtrack based entirely on native audio. In addition to driving a high annual membership renewal rate, we simultaneously shared this piece through various social/digital platforms to drive general engagement with existing fans, while also using it as a tool to introduce the brand to new supporters.
One Goal Beyond
案例简介:这部短片是我们在 2018 赛季之前一年一度的波特兰索恩俱乐部会员 (季票持有者) 更新平台的核心。除了他们的个人天赋之外,正是长时间的训练和重复的训练让这支世界级运动员队伍大放异彩。他们的奉献精神和技能只有世界上最好的支持者的热情才能相匹配 -- 当两人走到一起时,体育场才会真正歌唱。我们通过完全基于本地音频的定制配乐的棱镜,创造了一个动态的、引人注目的内容,展示了我们运动员的力量和力量,以及索恩斯无与伦比的比赛体验的能量。除了推动高年度会员续订率,我们还通过各种社交/数字平台同时分享了这篇文章,以推动与现有粉丝的全面互动, 同时也把它作为一个工具,向新的支持者介绍这个品牌。
One Goal Beyond
案例简介:This short film was the centerpiece of our annual Portland Thorns FC membership (season ticket holder) renewal platform ahead of the 2018 season. Beyond their individual talents, it's the long hours and repetition of training that makes this team of world-class athletes shine. Their dedication and skill is matched only by the passion of the best supporters in the world – and when the two come together the stadium truly sings. We created a dynamic, compelling piece of content showcasing the strength and power of our athletes and the energy of the Thorns’ unparalleled match experience, through the prism of a custom soundtrack based entirely on native audio. In addition to driving a high annual membership renewal rate, we simultaneously shared this piece through various social/digital platforms to drive general engagement with existing fans, while also using it as a tool to introduce the brand to new supporters.
超越一个目标
暂无简介
One Goal Beyond
暂无简介
基本信息
- 广告品牌: The Portland Thorns
- 发布日期: 2019-01-24
- 行业领域: 生活服务
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息