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给它一磅,愤怒
案例简介:简要说明: 特征是一个青少年面临着发送潜在的恶意或不恰当的短信或照片的困境。詹姆斯 · 利普顿出现在每个地方,讲述这个青少年内心的独白。然后,他意外地摘下标志性的胡子,把它放在青少年的脸上,通过他的面部毛发传递他的智慧。每个青少年都会用一分钟的时间来 “思考” (或 “思考”) 课文的后果。最终,每个青少年都会做出正确的选择,并且不会发送短信。立顿签署了建议: “在你发短信之前,先思考一下。”
给它一磅,愤怒
案例简介:Brief Explanation: Features a teenager faced with the dilemma of sending a potentially mean, or inappropriate text message or photo. James Lipton appears in each spot to narrate the teenager’s inner monologue. He then unexpectedly takes off his iconic beard and puts it on the teenager’s face, transferring his wisdom through his facial hair. Each teen strokes their new beard while they take a minute to “ponder” (or “think about”) the consequences of the text. Ultimately each teen makes the right choice and does not send the text message. Lipton signs off with the advice: “Before you text, give it a ponder.”
Give It A Pounder, Angry
案例简介:简要说明: 特征是一个青少年面临着发送潜在的恶意或不恰当的短信或照片的困境。詹姆斯 · 利普顿出现在每个地方,讲述这个青少年内心的独白。然后,他意外地摘下标志性的胡子,把它放在青少年的脸上,通过他的面部毛发传递他的智慧。每个青少年都会用一分钟的时间来 “思考” (或 “思考”) 课文的后果。最终,每个青少年都会做出正确的选择,并且不会发送短信。立顿签署了建议: “在你发短信之前,先思考一下。”
Give It A Pounder, Angry
案例简介:Brief Explanation: Features a teenager faced with the dilemma of sending a potentially mean, or inappropriate text message or photo. James Lipton appears in each spot to narrate the teenager’s inner monologue. He then unexpectedly takes off his iconic beard and puts it on the teenager’s face, transferring his wisdom through his facial hair. Each teen strokes their new beard while they take a minute to “ponder” (or “think about”) the consequences of the text. Ultimately each teen makes the right choice and does not send the text message. Lipton signs off with the advice: “Before you text, give it a ponder.”
给它一磅,愤怒
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Give It A Pounder, Angry
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