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方程式E: 马拉喀什
案例简介:
方程式E: 马拉喀什
案例简介:
Formula E: Marrakech
案例简介:
Formula E: Marrakech
案例简介:
方程式E: 马拉喀什
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Formula E: Marrakech
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Iris has produced its first work for Formula E since winning the global strategic and creative account in December last year. The integrated campaign launched with a high-energy TV commercial, encouraging people to tune into the upcoming street race taking place in Marrakech.The 30-second spot forms part of a wider strategy aimed at introducing the sport to new audiences and getting more people to watch the ABB FIA Formula E series.Created by Iris and produced by the network’s production company, Pops, this adrenaline-charged ad speeds around the streets of Marrakesh reflecting the electrifying power and energy the Formula E race will bring to the city. With a total of 14 races taking place across 11 cities, this is the first in a series of creative that will be tailored per race location. The 30 second film was directed by Iris’ Ross Taylor and Jam’s Dan Andrew. The TV will be supported by a fully integrated campaign that spans TV, social, outdoor and digital channels, running in the UK and Germany. CreditsAgency - IrisECD - Grant HunterCreative Director - Ross TaylorBusiness Director - Matt GullyAccount Director - Charlotte CoombesSenior Planner - Rich EdwardsCreatives - Lucy Green and Ryan TimmsIntegrated Producer - Christina LambrouProduction Co. - POPS Productions CGI & VFX - Jam FilmsDirectors - Ross Taylor & Dan AndrewExecutive Producer - Peter MaynardProduction Manager - Olivier Darriet-FisherLead Compositor - Dan AndrewVFX Producer - Evren OlgunAnimation - Maxim KroftAnimation - Andrew BrewerAnimation - Alexandre Pastor Animation - Christian TailorOffline Editor - Syd HarveySound Design - Rich Martin @ Envy
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