本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
妮维雅男子: Posterscope & Carat的LFC联赛冠军壁画
案例简介:
妮维雅男子: Posterscope & Carat的LFC联赛冠军壁画
案例简介:
NIVEA MEN: LFC League Title Mural by Posterscope & Carat
案例简介:
NIVEA MEN: LFC League Title Mural by Posterscope & Carat
案例简介:
妮维雅男子: Posterscope & Carat的LFC联赛冠军壁画
暂无简介
NIVEA MEN: LFC League Title Mural by Posterscope & Carat
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Nivea Men, the official men’s grooming partner to Liverpool FC, has unveiled a giant mural in Liverpool city centre to celebrate its long-standing partnership with the team and to congratulate it on its League championship win.Devised by Carat UK and Posterscope together with Mural Republic, the striking mural features a hyper-real recreation of a photo of the players embraced in a hug and is supported by a digital out of home takeover throughout the city. Multiple high impact screens across roadside, rail, POS and shopping malls leading with creative that combines Jürgen Klopp’s famous “Boom” with the Nivea Men logo, and the #sharethecare to encourage sharing on social media. The mural is situated on one of the largest available sites in the UK.The out of home activity is part of a larger campaign that features a digital partnership with Sky Sports and Sky Sports News, including social media, plus TV and video ads, a cover wrap of the Liverpool Echo and a programme to supply tablets to selected retirement homes in the city to help residents stay connected with love ones.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息