本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
善良
案例简介：AMI 在新的活动中通过 Colenso BBDO 新型冠状病毒肺炎庆祝奇异鸟的善良。 上周晚些时候，AMI 发起了一场新的运动，庆祝新西兰人在新型冠状病毒肺炎中表现出的善意 -- 在他们当地的社区，在隔壁的邻居，在路上，对小企业主。这种对善良的重新强调是新西兰文化的一部分，AMI 希望新西兰人继续下去。 这部电影是由芬奇的齐亚 · 曼德维瓦拉执导的，通过全国范围内对全国各地的 DOPs 和摄影师的呼吁创作的，以全国各地真实人物泡泡内部的瞬间为特色。 “品牌的这种演变让 AMI 回归到更真实的自我，在这里我们庆祝新西兰的独特之处，以及是什么让这个国家成为我们引以为豪的家园，” AMI 的营销经理杰西卡 · 邦克说。 科伦索 · BBDO 的执行创意总监玛丽亚 · 德弗雷克斯补充道，“我想我们都越来越了解我们周围的人 -- 邻居、家人和陌生人。保持这种互相照顾的文化会让新西兰对每个人都更安全。"
善良
案例简介：AMI celebrates Kiwi’s kindness during COVID-19 in new campaign via Colenso BBDO. AMI launched a new campaign late last week that celebrates the kindness Kiwis have shown during COVID-19 - in their local communities, to the neighbours next door, on the roads and to small business owners. This renewed emphasis on kindness is a part of Kiwi culture AMI wants New Zealanders to continue. Created via a nationwide call out to DOPs and photographers across the country, the film was directed by Zia Mandviwalla from FINCH and features moments from inside real people’s bubbles all over the country. “This evolution of the brand sees AMI return to its more authentic self, where we celebrate what makes New Zealand unique and what makes this country a place we’re all proud to call home,” says Jessica Bunker, Marketing Manager at AMI. Maria Devereux, Executive Creative Director at Colenso BBDO added, “I think we’ve all become more aware of those around us recently - neighbours, family and strangers. Keeping this culture of looking out for each other going will make New Zealand safer for everyone.”
Kindness
案例简介：AMI 在新的活动中通过 Colenso BBDO 新型冠状病毒肺炎庆祝奇异鸟的善良。 上周晚些时候，AMI 发起了一场新的运动，庆祝新西兰人在新型冠状病毒肺炎中表现出的善意 -- 在他们当地的社区，在隔壁的邻居，在路上，对小企业主。这种对善良的重新强调是新西兰文化的一部分，AMI 希望新西兰人继续下去。 这部电影是由芬奇的齐亚 · 曼德维瓦拉执导的，通过全国范围内对全国各地的 DOPs 和摄影师的呼吁创作的，以全国各地真实人物泡泡内部的瞬间为特色。 “品牌的这种演变让 AMI 回归到更真实的自我，在这里我们庆祝新西兰的独特之处，以及是什么让这个国家成为我们引以为豪的家园，” AMI 的营销经理杰西卡 · 邦克说。 科伦索 · BBDO 的执行创意总监玛丽亚 · 德弗雷克斯补充道，“我想我们都越来越了解我们周围的人 -- 邻居、家人和陌生人。保持这种互相照顾的文化会让新西兰对每个人都更安全。"
Kindness
案例简介：AMI celebrates Kiwi’s kindness during COVID-19 in new campaign via Colenso BBDO. AMI launched a new campaign late last week that celebrates the kindness Kiwis have shown during COVID-19 - in their local communities, to the neighbours next door, on the roads and to small business owners. This renewed emphasis on kindness is a part of Kiwi culture AMI wants New Zealanders to continue. Created via a nationwide call out to DOPs and photographers across the country, the film was directed by Zia Mandviwalla from FINCH and features moments from inside real people’s bubbles all over the country. “This evolution of the brand sees AMI return to its more authentic self, where we celebrate what makes New Zealand unique and what makes this country a place we’re all proud to call home,” says Jessica Bunker, Marketing Manager at AMI. Maria Devereux, Executive Creative Director at Colenso BBDO added, “I think we’ve all become more aware of those around us recently - neighbours, family and strangers. Keeping this culture of looking out for each other going will make New Zealand safer for everyone.”
善良
暂无简介
Kindness
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
